
Discover the 40 retail experiences and concepts that stood out in 2023. This edition reflects a sector in full acceleration, where innovation continues to reshape the boundaries of commerce and experience. Artificial intelligence emerges as a central topic of debate, amplifying and accelerating more established dynamics such as CSR and retailtainment, which remain key pillars of retail transformation.
Welcome to the 7th edition of my world tour of innovative retail concepts
In this new edition, you'll discover just how much artificial intelligence is THE topic shaking up the retail world this year.
Whether it's filling the shelves of a Konbini in Japan, preparing guacamole in California, or inventing ever more wildly imaginative virtual pop-up stores on Midjourney… use cases are everywhere.
Virtual try-on is enhanced by topographical AI, fast-food drive-thrus go autonomous thanks to conversational AI, ChatGPT plans the trips of pure-player travel customers, Dunkin' Donuts hands its local promotion over to an AI…
In parallel, the search for eco-responsibility is more visible than ever, whether through the construction of a 5-storey underground shopping centre in China or the expansion of second-hand, which is even appearing in Duty Free shops. Swapping sneakers, renting a full suitcase at your holiday destination… these are emerging behaviours alongside NFT purchases, payments in cryptocurrency or tracking the manufacturing of your cashmere jumper on a blockchain.
The ultimate irony: luxury brands suddenly take an interest in extreme cold… as the poles begin to melt, the yurt, the ice store and the snowroom become “must-haves” for a population whose carbon footprint is hitting record highs.
Retail is a mirror of our society, torn between an insatiable hunt for growth and entertainment and the urgent need to embrace wiser consumption. Switching from the old world to the new, from mass-market to Gen Z, isn't easy — and it's in our stores that this transition is most palpable.














