Creative Factory

Produce ##unlimited## retail assets with exceptional quality

The engine behind Media Builder, ARISTID’s Creative Factory automates the production that turns approved offer content, layouts, templates, and brand rules into high-quality, ready-to-use assets.
It connects the right creative automation engines for every format, from print and digital to in-store and localized media. With generative AI capabilities built into the workflow, your teams can scale production while keeping output sharp, consistent, and campaign-ready.

Creative Factory cloud receives campaigns, data, branding, outputs digital flyers, signage, ads, social and retail media.
Turn
Turn

approved layouts into ready-to-use assets automatically

Produce
Produce

every format from one controlled creative framework

Scale
Scale

retail production without compromising brand quality

ARISTID retail platform feature illustration.
Problems

Content production complexity should never limit your commercial ##creativity##

Production costs rise as campaign volume explodes

Retail campaigns now require hundreds or thousands of asset variations across channels, stores, regions, languages, banners, and formats. As personalization and media fragmentation increase, manual production quickly drives costs up — limiting your ability to scale commercial execution.

Quality control gets harder at scale

The more assets you produce, the harder it becomes to maintain layout precision, image quality, pricing accuracy, promotional mechanics, and brand consistency across every output.

Creative rules are difficult to apply manually

Templates, price blocks, legal mentions, packshots, typography, formats, and local variations all follow specific rules. When those rules depend on manual production, errors multiply fast.

Generative AI needs the right production framework

AI can accelerate creative work, but retail execution still requires control. Without structured templates, validated data, and clear brand rules, AI-generated content can create more review work instead of reducing it.

Solutions

Turn retail complexity into production speed

Creative Factory is built for retailers that need more than basic creative tools. When AI design platforms stop at templates and easy variations, Creative Factory goes deeper.

So your teams can produce more, faster, without losing quality, control, or business accuracy.

Produce all the assets retail teams really need

  • Generate print, video, digital, in-store, signage and all local formats automatically
  • Create large volumes of versions from approved templates
  • Adapt assets by region, store, language, channel, or format
  • Reduce repetitive production work across every campaign cycle

Protect quality and brand consistency

  • Manage multiple brand guidelines, campaign territories, and layout systems
  • Secure production with validated product, pricing, legal, and promotional data
  • Deliver cleaner, more reliable outputs across every channel
Red location pin icon

Produce all the assets retail teams really need

  • Generate print, video, digital, in-store, signage and all local formats automatically
  • Create large volumes of versions from approved templates
  • Adapt assets by region, store, language, channel, or format
  • Reduce repetitive production work across every campaign cycle
Illustration of person presenting a screen with toggles for video, store, and discount icons.

Protect quality and brand consistency

  • Manage multiple brand guidelines, campaign territories, and layout systems
  • Secure production with validated product, pricing, legal, and promotional data
  • Deliver cleaner, more reliable outputs across every channel
Illustration of a smiling woman holding a digital interface with text and image editing icons.Red location pin icon

Scale personalization with AI-assisted production

  • Generate AI-assisted variations for every channel, store, region, and format
  • Reduce manual production effort while increasing campaign personalization
  • Scale retail content without letting production costs limit commercial ambition
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Features
Features
Features
Features
Features
Features
Features
Features

Rule-based creative automation

Keep every asset aligned with the visual, commercial, and operational rules that matter.

  • Apply layout logic, brand guidelines, and template constraints automatically
  • Manage price expressions, promotional mechanics, legal zones, and product hierarchies
  • Control how assets behave across formats, banners, and local variations
  • Reduce production errors before assets reach distribution
Rule-based creative automation

Automated asset generation

Turn structured campaign inputs into finished assets with less manual production work.

  • Automatically apply layouts to each channel’s required specifications
  • Produce ready-to-use files across print, digital, in-store, and retail media from a single approved creative base
  • Distribute validated assets to every downstream stakeholder, from printers and partners to platforms and stores
  • Save production time by eliminating repetitive asset rebuilds across campaigns

Orchestrate best-in-class AI tools into one controlled workflow

Use generative AI where it adds value, inside a controlled retail production framework.

  • Select the best AI capability for each expert production task: copy, image, video, audio, layout, or validation
  • Chain AI-assisted steps to improve speed, quality, and consistency across every asset variation
  • Continuously benchmark new AI models to keep the workflow efficient, cost-effective, and up to date
Karta

Karta powers the rendering engines behind our Creative Factory.

Icon of a web browser window with a pencil and ruler crossed, next to the word 'Karta'.
Benefits

Take the pressure out of high-volume creative production

Creative Factory helps your teams move from exhausting manual production to smoother, automated execution. You can produce more assets, across more formats and markets, without adding more stress, more checks, or more last-minute rework.

Higher production capacity

Generate large volumes of assets without multiplying manual work or production bottlenecks

Consistent, error-free assets

Templates, brand rules, and validated data are applied automatically, helping your teams maintain consistent creative quality while reducing mistakes.

Faster time to market

Once assets are approved in Media Builder, Creative Factory accelerates the move from validation to production-ready output.

More value from AI

Generative AI supports creative scaling inside a structured retail workflow, so your teams gain speed without losing control.

Before and after

The old way:
  • Production costs rise as campaign volume explodes, with teams rebuilding similar assets again and again.
  • Each new format, channel, or local version requires manual adaptation, review, and correction.
  • Quality control becomes harder as asset versioning increases, especially when AI-generated content is not governed.
Now with Creative Factory:
  • Approved layouts, templates, and retail data generate ready-to-use assets automatically.
  • Print, digital, in-store, and local formats are produced from one controlled workflow.
  • Generative AI accelerates creative output while brand rules, data rules, and validation logic stay applied at scale.
KPI

The numbers tell the story

Creative Factory helps your teams measure the impact of automated retail asset production, from production speed to versioning capacity and creative consistency.

Up to 90%
reduction in the cost of production of assets
Over 1B
assets generated annually through our automated production workflow
100%
AI-assisted creative asset production
4
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Testimonials

Trusted by leading mass market retailers

+17 NPS Points Thanks to Personalized Promotions

By truly understanding our customers, we’re able to send them personalized catalogs every week with the offers that matter most to them, available in their local store. This fully automated technology has helped us double our click-through rate.

Higher Level of Operational Efficiency

ARISTID supports Intermarché across the full value chain of its commercial operations: national and regional production, local content personalization, and catalog digitalization. A true end-to-end partnership that reflects our ability to meet a retailer's needs at every level, from national to local.

Platform

It's all part of the bigger picture

Creative Factory powers Media Builder by turning approved content, templates, and brand rules into ready-to-use assets, using automation and generative AI to scale production with speed, consistency, and control.

FAQ

Frequently asked questions about creative production

What is creative automation software?

Creative automation software helps teams generate marketing assets automatically from approved templates, data, brand rules, and format specifications. It reduces manual production work and helps campaigns scale across more channels and versions.

How does Creative Factory work with Media Builder?

Media Builder is where your teams structure, preview, review, and validate assets. Creative Factory is the production engine that turns those approved layouts, templates, and rules into ready-to-use outputs at scale.

Can Creative Factory produce both print and digital assets?

Yes. Creative Factory supports high-volume production across print, digital, in-store, retail media, and local marketing formats, using the same controlled creative framework.

How does Creative Factory use generative AI?

Creative Factory orchestrates leading AI capabilities — such as OpenAI, Gemini, Adobe Firefly, Runway, or Midjourney — into one controlled retail production workflow. AI supports copy, image, video, layout, format variation, and asset validation, while every output remains guided by approved templates, brand rules, promotional mechanics, and validated retail data.

How does Creative Factory reduce production errors?

It relies on approved templates, structured data, and rule-based automation. That helps reduce mistakes linked to pricing, product information, legal content, layout behavior, and manual format adaptation.

What happens after assets are produced?

Produced assets can move into distribution, local activation, media workflows, print production, or any connected downstream process in the ARISTID platform.

Demo

Ready to learn ##more##?

Let’s meet face to face and I’ll give you a live demo.
So you can see for yourself how ARISTID can radically improve your next promo.