Catalogue Digitalisation Guide 2.0 by Alliance Digitale

ARISTID is proud to have contributed to the Catalogue Digitalisation Guide 2.0, presented by Alliance Digitale. This guide highlights the transition from the paper catalogue to digital, a format that is now more interactive, personalised and measurable. A genuine reference, it gives retailers the keys to better understand digital practices and maximise the impact of their promotional campaigns, both in store and online.

Alliance Digitale brought digital marketing professionals together for a “Drive to Store” morning event on Thursday 25 September 2025, in Paris.

This event confirms the importance of joining forces across the sector to accelerate the transition towards more effective local communication, tailored to new consumer behaviours.

Since 2024, ARISTID has put its expertise at the service of Alliance Digitale as a member of the Drive to Store commission. We are particularly invested in the catalogue digitalisation working group, helping the sector's practices evolve.

An overview of the transition from paper to digital

Historically centred on paper (leaflets, ISA, flyers…), the catalogue has always served an essential function: making the offer visible, inspiring and driving in-store traffic. Yet under the effects of digitalisation and environmental constraints, it is undergoing a genuine transformation.

This guide offers a true overview of the transition from the paper catalogue to its digital variants. It highlights concrete practices and feedback to help retailers move from a traditional format to a more interactive, personalised and measurable one. Through use cases and best practices, it gives retailers the keys to better engage their customers while optimising the performance of their promotional campaigns, both in store and online.

Discover the guide

The Catalogue Digitalisation Guide

This guide highlights what we have been advocating for a long time: the end of the “single catalogue” in favour of a redesigned digital tool, capable of delivering rich, measurable experiences that respect environmental concerns. This is the vision we champion every day alongside our clients and partners. The transformation of the promotional catalogue marks a major step for retail. With Alliance Digitale and its partners, ARISTID continues to be actively involved in evolving practices and supporting retailers through this lasting change.

Recap of the Drive-to-Store morning

On this day, Alliance Digitale brought together retailers, experts and providers for a morning dedicated to the challenges of local and digital communication.

• Presentation of the 2025 Drive-to-Store Barometer
• Launch of the Catalogue Digitalisation Guide 2.0
• Spotlight on the Multilocal Advertising Reference Framework
• Presentation of the Drive-to-Store Measurement Guide V2

A morning rich in exchanges and insights, confirming the importance of high-performing multilocal communication, driven by data and oriented towards the consumer.

The event highlighted the work of the commission around three major themes: catalogue digitalisation, to leverage digital tools and rethink the creation and distribution of product catalogues; Drive-to-Store measurement, to identify the indicators and solutions that make it possible to assess the impact of campaigns on in-store traffic; and multilocal advertising, to adapt advertising strategies to local specificities and consumer expectations.

ARISTID's commitment

ARISTID is proud to have contributed to this project alongside Alliance Digitale. As an active player in the digitalisation of local promotion for several years, we support retailers thanks to our expertise and our Brand&Shop platform, which makes promotional communication more effective, responsible and aligned with consumer expectations.

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Since 2024, ARISTID has put its expertise at the service of Alliance Digitale as a member of the Drive to Store commission.
We are particularly invested in the catalogue digitalisation working group, helping the sector's practices evolve.

The commission's work on three key themes :

• Catalogue digitalisation: how can brands leverage digital technologies to optimise the creation and distribution of their product catalogues?
• Drive-to-Store measurement: which tools and indicators should be used to measure the impact of marketing campaigns on point-of-sale traffic?
• Multilocal advertising: how can brands adapt their advertising campaigns to the needs and expectations of local consumers?

A round table bringing together sector experts to discuss catalogue digitalisation

• Rodolphe Bonnasse, CEO, ARISTID
• Rafael Lefevre, Client Partner & Lead at Meta
• Guillaume Pfeiffer, Head of Digital Planning & Optimization at GroupM France