Structure all your promo ##campaigns## via one simple platform
Promotional Plans don’t have to be complex and fragmented. Campaigns Manager provides a structured way to handle retail campaign management. Our retail promotional planning software helps teams organize campaigns, define objectives, and manage performance in one shared environment.
all your campaigns in one structured plan
business and financial objectives with clarity
marketing and buying teams around shared data
Why is promo planning still so ##complex##?
Limited campaign alignment with business objectives
Campaigns are planned without a clear connection to financial goals
Difficulty managing performance at a granular level
Teams lack visibility into detailed campaign results, making it harder to track performance accurately and adjust actions based on real data.
Disparate data, making decisions harder to trust
Data is scattered across multiple tools and formats, making it difficult to rely on insights and leading to inconsistent or delayed decision-making.
Too little historical insight to guide smarter planning
Without access to structured historical data, teams struggle to learn from past campaigns and build more effective promotional plans over time.
Online and offline fall out of sync
A promo might be ready for print but not for digital. Or the or social-media version may require a different format than in-store. Consistency breaks down.
A better way to structure and steer your promo plan
Campaigns Manager gives your teams a unified framework to structure your promo plan, manage objectives, and move faster with a fully connected workflow.
Structure your promo plan
• Plan your campaigns within a clear and consistent framework.
• Organize your promotional activity across periods, themes, and categories, while aligning all teams around a shared planning foundation.
Manage objectives and performance
• Define business and financial goals with precision, track performance over time, and adjust your campaigns based on real data and insights.
Control your media mix
• Choose the right online, offline, or in-store channel per campaign (catalog, social, programmatic, POS materials, signage, and in-store...).
• Structure your cross-channel promotion management in one place.
• Keep every channel decision visible and easy to track
Interactive retail promotional calendar
Get a complete, chronological view of your retail campaigns and key commercial moments.
- Identify key commercial moments more easily
- Check how operations are distributed across the year
- Compare promotional plans at a glance, including past plans and competitor benchmarks.
Centralize Promotional Plan data
One Single Source of Truth for Promotional Plan data, with filtered views so every team can focus on what matters most.
- One workspace for all promotional planning stakeholders
- Dynamic view: Filter, sort and group offers by category, subcategory, theme, and more.
- Reconduct your campaigns in one click
Set and track
your retail sales targets
Define, track, and adjust retail sales objectives with more visibility at every level of your plan.
- Set objectives by campaign, category, or period
- Track volumes and business indicators
- Compare progress against objectives
- Adjust plans based on performance gaps
Anticipate performance with AI-powered forecasting
Use historical retail data and predictive algorithms to project results earlier and guide promotional planning with more confidence.
- Generate forecasts automatically
- Estimate expected results
- Identify inefficiencies or performance gaps
- Adapt to changes more quickly and intelligently
Pre-set across all channels
Allocate media weight and budget by campaign, automatically distributing the right mix across every channel.
- Select media exposure by operation
- Set media budgets
- Leverage a powerful omnichannel platform for retail
Move from fragmented planning to controlled execution
Campaign planning can feel a lot lighter when everyone works from the same foundation. With Campaigns Manager, your teams gain more structure, better visibility, and a clearer path from planning to decision-making.
Simplified coordination
Everyone works via a single shared environment, with roles and responsibilities that are easier to follow.
Faster decisions
With campaign and business data all in one place, your teams can move ahead with more speed and confidence.
Centralized data
A Single Source of Truth makes promotional information easier to structure, share, and use.
A reusable Promotional Plan
What worked this year shouldn’t have to be rebuilt from scratch next year. Reuse stronger foundations and reduce rework.
Before and after
- Campaigns are planned without clear financial visibility
- Business objectives are difficult to define, set and measure
- Decisions rely too heavily on assumptions
- Historical data plays too small a role in planning
- Your Promotional Plan is structured and managed in one platform
- Business objectives are easier to track
- Decisions are based on reliable data
- Forecasts help support smarter planning choices
The numbers tell the story
Preparation work shouldn’t disappear once the campaign is live. With Campaigns Manager, retailers can simplify campaign planning, accelerate decisions, and collectively build a more structured base of promotional data across the organization. Over time, you benefit from a stronger omnichannel foundation.
the promotional plan
on ARISTID’s Platform
Trusted by leading mass-market retailers
+17 NPS Points Thanks to Personalized Promotions
By truly understanding our customers, we’re able to send them personalized catalogs every week with the offers that matter most to them, available in their local store. This fully automated technology has helped us double our click-through rate.
Higher Level of Operational Efficiency
ARISTID supports Intermarché across the full value chain of its commercial operations: national and regional production, local content personalization, and catalog digitalization. A true end-to-end partnership that reflects our ability to meet a retailer's needs at every level, from national to local.
Futur Proof Platform
Since going live with ARISTID, we have seen strong adoption and concrete results. The platform is actively used by Maxeda and our partner agencies, enabling campaigns, offers, and product content to be created at scale. ARISTID has helped us replace legacy processes and tooling, simplify our ways of working, and realize important efficiency gains. We are now well positioned to continue benefiting from the platform and further improve our campaign production processes.
50% of OPEX savings
We did realize a lot of savings, even if the investment was also great to get the information to the channel systems. For us it is where AI will make money, because we were able to scale with our promotional ecosystem and get savings. We built that foundation, AI for us is the cherry on the cake. But you need the cake first. If you make errors, AI will just amplify them. After 18 months of work between ARISTID and RONA, now we are ready to scale and get all the fun of AI. The possibilities are infinite.
It's all part of the bigger picture
Campaigns Manager fits into the broader ARISTID platform, which helps orchestrate the full retail promotional cycle, from campaign planning through activation.
Campaigns Manager
Offers Manager
Media Builder
Creative Factory
campaign-ready assets at scale
Local Marketing Platform
Digital Experiences
Frequently asked questions about retail promotion planning
Start with one shared framework. Campaigns Manager helps teams centralize campaign planning within a structured Promotional Plan, visualize operations across the year, define objectives more clearly, and coordinate actions more effectively.
A shared workspace makes a big difference. Marketing and buying teams work on the same campaigns, with clearer visibility, common reference points, and a more structured workflow.
By bringing historical results, projections, and objective tracking into one place, Campaigns Manager helps your teams make faster, better-informed decisions and act on performance gaps earlier.
Historical results are brought back into the planning process, making it easier to identify the strongest-performing campaigns and use those insights to shape future plans.
Omnichannel retail marketing software helps you manage promotions across print, digital, and in-store channels from one structured environment. It keeps offer data, media exposure, and production workflows aligned.
You synchronize online and offline promotions by mapping each validated offer to the right channels and using the same structured data across every touchpoint. This helps keep pricing, messaging, and timing consistent.
Campaigns Manager lets your teams assign offers to different channels, manage media exposure, ensuring promotional data is automatically routed through the right production and partner workflows. It gives you one clear system for cross-channel promotion management.
Ready to learn ##more##?
Let’s meet face to face and I’ll give you a live demo.
So you can see for yourself how ARISTID can radically improve your next promo.
