Build and validate every retail offer with total ##control##
Quality campaigns depend on the quality of your offers. Before anything goes to production, you need to align marketing intent, supplier input, pricing, and margins. Offers Manager gives you one structured environment to define needs, and validate every commercial parameter.
clear category needs and structure your briefs
and compare proposals to choose the best offer
offer data, and improve completeness to maximize promotional impact
Retail offers are ##hard## to control
Marketing and buying work in silos
Marketing defines campaign goals, while buying negotiates products and prices. Without a shared system, alignment breaks down.
Each offer is a complex equation
Offers are built from both stable and dynamic data sources. Coordinating these moving pieces while maintaining consistency and accuracy is a constant challenge.
Supplier negotiations are scattered
RFPs, emails, spreadsheets, and calls make it difficult to track proposals, compare offers, and validate final decisions efficiently.
Errors impact performance directly
A mistake in pricing, margin, or product selection can affect profitability, stock levels, and consistency across channels.
Production teams lose time
If offers aren’t routed properly, your agencies and printers have to sort through missing, duplicated, or poorly structured information.
Turn commercial complexity into structured decisions
Offers Manager connects marketing, buying, and suppliers in one shared workflow. You can define precise briefs, manage negotiations, and validate offers with full visibility, before anything moves downstream.
Define precise briefs
- Centralize category needs and campaign briefs
- Connect marketing intent with supplier negotiations
- Share a Single Source of Truth across teams
- Keep every decision visible and structured
Enrich and validate offers content
- Integrate supplier proposals and RFP responses
- Compare offers based on price, volume, and conditions
- Guarantee consistency with retail promotional pricing software
Define precise briefs
- Centralize category needs and campaign briefs
- Connect marketing intent with supplier negotiations
- Share a Single Source of Truth across teams
- Keep every decision visible and structured
Enrich and validate offers content
- Integrate supplier proposals and RFP responses
- Compare offers based on price, volume, and conditions
- Guarantee consistency with retail promotional pricing software
Route your promotional data
- Select media exposure by offer
- Administer data feeds for printers, agencies, and media partners
- Synchronize online and offline retail promotions easily
Offer briefing and category needs
Start with structured requirements defined by marketing. Buying teams receive clear guidance to negotiate and select the right products.
- Define category needs with precision
- Structure detailed offer briefs
- Translate strategy into actionable requirements
Promotional data routing
Define the relevant store format and assign the right communication channel for each offer.
- Fine-tune offer assignments across the media channels available for this campaign.
- Prepare product data routing feeds to printers and agencies
- Support cleaner product data feed management for retail
- Distribute structured data to media platforms and partners
Commercial validation workflows
Ensure every offer is reviewed and approved before moving forward.
- Centralize approvals across teams
- Validate pricing, margins, and conditions
- AI-powered business indicators to support decision-making
Enrich and Validate offer content
Once the offer is approved, AI-powered recommendations help enrich and complete the data required for asset production, from legal mentions and graphic elements to product origins and other key information.
- Prepare offers for production, activation, and downstream workflows
- Improve offer data completeness with all required content, from visuals to legal and product details
- Leverage purpose-trained AI to enrich offer data with relevant, persuasive content that helps products stand out
- Ensure consistent, reliable offer data across every channel and touchpoint
##RFP Manager##
Manage supplier proposals directly on the platform. Compare options and select the best offers based on your commercial objectives.
- Integrate RFP and supplier responses
- Compare pricing, volume, and trade funding
- Track negotiation progress in one place
Ensure stronger offers right from the start
Offers Manager helps your teams move from fragmented decisions to structured commercial execution across your entire network.
Better alignment between teams
Marketing and buying work from the same briefs, data, and validation workflows, reducing friction and improving decision-making.
Faster supplier negotiations
Structured workflows make it easier to compare offers and finalize decisions quickly.
Improve data quality
Gather the context, expertise and details needed to make every offer more relevant and impactful.
Stronger omnichannel consistency
Customers experience the same promotion across every channel, with consistent pricing, timing, and messaging.
Before and after
- Offer briefs scattered across emails and spreadsheets
- Supplier negotiations tracked manually
- Decisions disconnected from campaigns and business objectives
- Fragmented and unreliable data increasing production delays and error risks
- Centralized offer management and structured briefs
- Integrated supplier collaboration and negotiation workflows
- Every decision aligned with measurable business outcomes
- A single source of trusted offer data, automatically routed across every channel
The numbers tell the story
Offers Manager helps you measure the impact of better offer structuring, faster negotiations, and stronger commercial validation.
Trusted by leading mass-market retailers
+17 NPS Points Thanks to Personalized Promotions
By truly understanding our customers, we’re able to send them personalized catalogs every week with the offers that matter most to them, available in their local store. This fully automated technology has helped us double our click-through rate.
Higher Level of Operational Efficiency
ARISTID supports Intermarché across the full value chain of its commercial operations: national and regional production, local content personalization, and catalog digitalization. A true end-to-end partnership that reflects our ability to meet a retailer's needs at every level, from national to local.
Futur Proof Platform
Since going live with ARISTID, we have seen strong adoption and concrete results. The platform is actively used by Maxeda and our partner agencies, enabling campaigns, offers, and product content to be created at scale. ARISTID has helped us replace legacy processes and tooling, simplify our ways of working, and realize important efficiency gains. We are now well positioned to continue benefiting from the platform and further improve our campaign production processes.
50% of OPEX savings
We did realize a lot of savings, even if the investment was also great to get the information to the channel systems. For us it is where AI will make money, because we were able to scale with our promotional ecosystem and get savings. We built that foundation, AI for us is the cherry on the cake. But you need the cake first. If you make errors, AI will just amplify them. After 18 months of work between ARISTID and RONA, now we are ready to scale and get all the fun of AI. The possibilities are infinite.
It's all part of the bigger picture
Offers Manager fits into the broader ARISTID platform, helping your teams structure the full retail promotional cycle from planning to offer validation, channel selection, asset creation, and local execution.
Campaigns Manager
Offers Manager
Media Builder
Creative Factory
campaign-ready assets at scale
Local Marketing Platform
Digital Experiences
Frequently asked questions on retail offer management tools
A retail promotion management tool helps teams centralize offer data, manage supplier negotiations, and validate pricing and conditions before launching campaigns.
It connects both teams in one workflow, where marketing defines briefs and buying negotiates and validates offers, ensuring alignment from the start.
By managing pricing, volume, and trade conditions together and validating offers before production, you reduce the risk of unprofitable campaigns.
Each offer combines multiple variables, including price, margin, stock, volume, and format. These must all be aligned to ensure both competitiveness and profitability.
Once offers are validated, assigned, enrich and routed, they move into Media Builder to be created, and produced at scale before being activated across channels.
Promotional data routing is the process of sending each offer and its related data to the right destination, such as agency, printer, or in-store production workflow.
Ready to learn ##more##?
Let’s meet face to face and I’ll give you a live demo.
So you can see for yourself how ARISTID can radically improve your next promo.
