Give your local teams ##autonomy## while always staying on brand
Not all campaigns are nationwide. Sometimes your local stores need the ability to tweak an offer or create their own promo from scratch to leverage the power of targeted local media. Local Marketing Platform lets them execute, customize, and launch local campaigns, but within a framework of HQ-controlled brand guidelines.
stores with instant access to create their own local promos
national campaigns to local needs with smart templates
in-store and digital campaigns in minutes
HQ and local stores are living in ##different## worlds
Stores lack the right tools
Without a dedicated platform, store teams rely on PDFs, emails, or dense promotional kits that are hard to use and impossible to adapt.
HQ loses control at local level
Empowering local teams improves responsiveness, but also increases the risk of inconsistent branding, pricing errors, and non-compliant communications. With generative AI, those risks can now scale much faster.
Local opportunities are missed
Overstock, local products, or underperforming promotions can't be activated fast enough without simple, in-store tools.
Execution is too slow
Printing, adapting, or launching campaigns takes too long. By the time assets are ready, the opportunity is gone.
The perfect balance of freedom and control
Through Local Marketing Platform, HQ and stores are connected in one structured workflow. So your local teams can access, adapt, and activate campaigns locally, and without breaking brand, pricing, or operational rules.
Scale local marketing from HQ
- Publish approved campaigns, offers and templates across every store
- Ensure brand consistency, data accuracy and compliance everywhere
- Track local adoption, usage and performance from HQ
Empower every store to act locally
- Personalize promotions with local products, events and store context
- Generate compliant in-store and digital materials instantly with AI assistance
- Launch local campaigns from any mobile device, without creative or media expertise
- Stay within HQ brand guidelines, templates and approval rules automatically
Centralized campaign access
Every store connects to one interface to access current and upcoming campaigns, promotional products, and communication assets.
- Browse campaigns and catalogs
- Access promotional assortments
- Generate point of sale materials from validated offers
Smart templates and local customization
Stores can create or adapt materials using templates defined by headquarters, ensuring consistency across the network.
Customize point of sale materials from approved templates
Modify pricing, messaging, and product details
Create materials for national or local offers
Web-to-print retail tools and on-demand production
Generate and produce communication materials directly in-store or via partners.
Generate point of sale materials in PDF or image formats
Print locally or order through HQ-approved printers with negotiated rates
Produce materials on demand without pre-built kits
Mobile execution in-store
Teams can act directly from the sales floor using a mobile app designed for speed and simplicity.
Scan products straight off the shelf
Generate signage in minutes
Launch printing directly from mobile
AI-assisted local offer creation
Turn an in-store product photo into a high-quality packshot, ready for local promotion.
Preserve the product's key visual characteristics
Promote local packaging or SKUs not already in your database
Create cleaner, more consistent local offers without studio production
Local digital campaigns made easy
Store managers and department heads can launch local drive-to-store campaigns directly from their existing interface.
- Adapt campaigns automatically to social-media formats
- Distribute promos instantly within each store's catchment area
- Launch local campaigns in a few clicks without agency support
Allow every store to become a high-performing marketing channel
Local Marketing Platform gives your network the tools to act locally while staying fully aligned with your brand and strategy.
Stronger local relevance
Stores adapt campaigns to their customers, stock, and local context, increasing engagement and conversion.
Faster execution on the ground
Teams can react instantly to opportunities, launching campaigns and generating materials in minutes.
Full brand and data control
All campaigns are built on validated offers and approved templates, ensuring consistency and compliance.
Understand what your store network really uses
See which campaigns, templates and materials stores actually adopt, so HQ can continuously improve what it delivers to the field.
Before and after
Static promotional kits sent to stores
Manual adaptation of materials
Limited control over local execution
Slow reaction to local opportunities
Wasted point of sale materials that don't fit store needs
- Centralized access to campaigns and assets
- Instant local customization with templates
- Controlled autonomy for every store
- Fast activation of local print and digital campaigns
- Store-ready kits that reduce resource waste
- Stores order from HQ-approved partners at negotiated rates.
The numbers tell the story
By streamlining local promotions, you can significantly improve your retail performance, from execution speed to campaign reach and store engagement.
Trusted by Leading Retailers
+17 NPS Points Thanks to Personalized Promotions
By truly understanding our customers, we’re able to send them personalized catalogs every week with the offers that matter most to them, available in their local store. This fully automated technology has helped us double our click-through rate.
50% of OPEX savings
We did realize a lot of savings, even if the investment was also great to get the information to the channel systems. For us it is where AI will make money, because we were able to scale with our promotional ecosystem and get savings. We built that foundation, AI for us is the cherry on the cake. But you need the cake first. If you make errors, AI will just amplify them. After 18 months of work between ARISTID and RONA, now we are ready to scale and get all the fun of AI. The possibilities are infinite.
Higher Level of Operational Efficiency
ARISTID supports Intermarché across the full value chain of its commercial operations: national and regional production, local content personalization, and catalog digitalization. A true end-to-end partnership that reflects our ability to meet a retailer's needs at every level, from national to local.
Futur Proof Platform
Since going live with ARISTID, we have seen strong adoption and concrete results. The platform is actively used by Maxeda, enabling campaigns, offers, and product content to be created at scale. ARISTID has helped us replace legacy processes and tooling, simplify our ways of working, and realize important efficiency gains. We are now well positioned to continue benefiting from the platform and further improve our campaign production processes.
It's all part of the bigger picture
Local Marketing Platform fits into the broader ARISTID platform, helping your teams structure the full retail promotional cycle from planning to offer validation, channel selection, asset creation, and local execution.
Campaigns Manager
Offers Manager
Media Builder
Creative Factory
campaign-ready assets at scale
Local Marketing Platform
Digital Experiences
Frequently asked questions on local marketing automation software
A distributed marketing platform allows HQ to share campaigns, templates, and assets with local teams, who can then customize and activate them within a controlled framework.
They use templates provided by HQ, select products or offers, and generate materials directly in the platform with pre-filled data and automated formatting.
Yes. Stores can select offers, choose predefined budgets, and launch geo-targeted campaigns on platforms like Instagram and YouTube, directly from the platform.
All templates, data, and permissions are controlled by headquarters. Stores can only modify what has been authorized.
Yes. Store teams can access the platform via a mobile app to create materials, scan products, and launch campaigns directly from the sales floor.
ARISTID helps retailers move beyond traditional local marketing execution toward Location Performance Optimization — LPO: a more structured way to manage and activate local performance across every store, region, channel, and customer touchpoint.
Instead of treating local marketing as a set of disconnected actions — store pages, local offers, printed assets, digital campaigns, social posts, media activations or partner feeds — ARISTID connects promotional data, store-specific rules, localized content and campaign workflows into one coordinated platform.
This enables retailers to protect brand consistency at headquarters level while giving local teams, stores, franchisees or regional networks the ability to execute more relevant, timely and measurable campaigns.
With ARISTID, LPO becomes a way to improve local visibility, promotional engagement, store traffic and business impact across the full retail network — from planning to activation, from content production to performance measurement.
Ready to learn ##more##?
Let’s meet face to face and I’ll give you a live demo.
So you can see for yourself how ARISTID can radically improve your next promo.
