Rodolphe Bonnasse is a guest on Partoo’s “Marketing Stories” podcast
Rodolphe is the guest of Thibault Renouf for a behind-the-scenes look at retail marketing.
Behind the scenes of retail giants
Our CEO Rodolphe is the guest of “Marketing Stories by Partoo” podcast that we invite you to follow!
🎧 Listen to the podcast here, AirPods at the ready!
We've managed to turn traditional paper catalogs into a personalized digital experience.
— Rodolphe BONNASSE, ARISTID CEO
Episode breakdown for those in a hurry
- 00:00 to 06:50 — Introduction to ARISTID, its evolution, what promotion looked like 30 years ago, the arrival of the first digital tools and the simplification of processes
- 06:50 to 08:40 — Key figures and clients of ARISTID
- 08:40 to 15:15 — ARISTID's transformation, from 2008 to today. Our role in producing and broadcasting promotions to media platforms
- 15:15 to 18:30 — New behaviors: from catalogs to social media, what impact for promotion? Personalized promo, the Carrefour example
- 18:30 to 21:45 — How is commercial data protected? What kind of data intelligence does ARISTID bring? From budget shifts to offer shifts
- 21:45 to 25:20 — We make data and assets available to media platforms. What conversion is achieved in digital? Amazon example, retail media topic. Promo serves drive-to-store
- 25:20 to 26:30 — Promo as a price image revealer. Our solutions enable commercial agility
- 26:30 to 28:00 — Local / national price decoupling: price data intelligence is managed at the retailer's level
- 28:00 to 29:00 — AI: which use cases for ARISTID? Rodolphe exclusively unveils the “Magic Label” module to manage commercial data enrichment
- 29:00 to 31:00 — Generative AI: ongoing R&D directions for an endless range of personalization and “contextualization” in digital
- 31:00 to 35:30 — How are retailers reacting to AI projects? What are the priorities? Our clients shape our projects — we are there to make their lives easier
- 35:30 to 37:17 — ARISTID's outlook? ARISTID going international
What's quite incredible, as you said, is that with 20 years in the business, you've watched retailers transform — and that's what's going to interest us today, I think. Understanding how retailers have transformed and how promotion has transformed.
— Thibault Renouf, CEO of Partoo
The revolution of commercial promotions is under way, driven by technology and innovation.
— Rodolphe BONNASSE, ARISTID CEO
Explore further
The martech & promotional data puzzle: Why retailers struggle to see the full picture
Retail organizations build the easy edge pieces of their martech stack first. ARISTID helps retailers connect the fragmented middle into one unified promotional ecosystem.
.webp)
Bringing European grocery automation savoir-faire to America
Fourteen years after his first trip to New York, ARISTID Co-CEO Florian Payri reflects on the company's journey from a French pre-press agency to a promotional automation platform now expanding into North America, in an interview with Supermarket News.
ARISTID earns the trust of France’s leading sporting goods retailer, Intersport
INTERSPORT France, the country’s leading sporting goods retailer, has expanded its partnership with ARISTID after a successful first year of collaboration. By adopting ARISTID’s end-to-end promotional marketing platform, the retailer now manages promotional planning, content production, creative automation and campaign execution through a unified technology ecosystem. The partnership highlights how large retail networks can modernize promotional operations while improving efficiency, consistency and speed-to-market.
ARISTID 2026 retail trends report: The world’s most innovative retail concepts
9th edition of Rodolphe Bonnasse's world tour of retail: social shopping, AI, engagement and storytelling flagships.
How ARISTID builds employee engagement and a strong workplace culture
How ARISTID Builds Employee Engagement and a Strong Workplace Culture. A look back at ARISTID's highlights 2024-2025: afterworks, sport, soft mobility, CSR, onboarding and employee engagement.
Catalog digitalization guide 2.0 by Alliance Digitale
ARISTID contributes to Alliance Digitale's Catalogue Digitalisation Guide 2.0, unveiled at the Drive-to-Store 2025 morning event.
8th edition of our retail trends report
8th edition of Rodolphe Bonnasse's retail world tour: AI, augmented reality, sustainability and inclusive retail.
You have not yet ##optimized## your communication processes
