Rodolphe Bonnasse is a guest on PARTOO's “Marketing Stories” podcast
Rodolphe is the guest of Thibault Renouf for a behind-the-scenes look at retail marketing.
Behind the scenes of retail giants
Our CEO Rodolphe is the guest of “Marketing Stories by Partoo” podcast that we invite you to follow!
🎧 Listen to the podcast here, AirPods at the ready!
We've managed to turn traditional paper catalogues into a personalised digital experience.
— Rodolphe BONNASSE, ARISTID CEO
Episode breakdown for those in a hurry
- 00:00 to 06:50 — Introduction to ARISTID, its evolution, what promotion looked like 30 years ago, the arrival of the first digital tools and the simplification of processes
- 06:50 to 08:40 — Key figures and clients of ARISTID
- 08:40 to 15:15 — ARISTID's transformation, from 2008 to today. Our role in producing and broadcasting promotions to media platforms
- 15:15 to 18:30 — New behaviours: from catalogues to social media, what impact for promotion? Personalised promo, the Carrefour example
- 18:30 to 21:45 — How is commercial data protected? What kind of data intelligence does ARISTID bring? From budget shifts to offer shifts
- 21:45 to 25:20 — We make data and assets available to media platforms. What conversion is achieved in digital? Amazon example, retail media topic. Promo serves drive-to-store
- 25:20 to 26:30 — Promo as a price image revealer. Our solutions enable commercial agility
- 26:30 to 28:00 — Local / national price decoupling: price data intelligence is managed at the retailer's level
- 28:00 to 29:00 — AI: which use cases for ARISTID? Rodolphe exclusively unveils the “Magic Label” module to manage commercial data enrichment
- 29:00 to 31:00 — Generative AI: ongoing R&D directions for an endless range of personalisation and “contextualisation” in digital
- 31:00 to 35:30 — How are retailers reacting to AI projects? What are the priorities? Our clients shape our projects — we are there to make their lives easier
- 35:30 to 37:17 — ARISTID's outlook? ARISTID going international
What's quite incredible, as you said, is that with 20 years in the business, you've watched retailers transform — and that's what's going to interest us today, I think. Understanding how retailers have transformed and how promotion has transformed.
— Thibault Renouf, CEO of Partoo
The revolution of commercial promotions is under way, driven by technology and innovation.
— Rodolphe BONNASSE, ARISTID CEO
Explore further
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