A local retail marketing example that drives in-store traffic

Giving stores autonomy without losing control

Intermarché operates a network of 2,100 points of sale, each with its own customer base, catchment area, and commercial priorities. Store teams understood their local market, but activating that knowledge meant working outside the tools and frameworks set at the brand level. The result: inconsistent assets, pricing errors, and no structured data flowing back to the center. National strategy needed to make decisions with a clear picture of what was actually happening in the field.

One platform connecting headquarters and its stores

Intermarché deployed ARISTID as its distributed marketing platform across the network. Headquarter teams set the framework, validating offers, locking in brand guidelines, and pre-configuring budget parameters. Store managers and sector heads could then select the products or promotions they wanted to push, amplifying a national offer, boosting a locally referenced deal, or running a drive-to-store campaign for something strictly local, and launch directly from their existing interface with no media expertise required. Campaigns were automatically adapted to Meta formats and distributed across Facebook and Instagram within each store's catchment area.

Every activation fed structured promotional data back to the center, giving headquarters a real-time view of local execution and a richer foundation for future planning.

Faster stores. Cleaner execution. Smarter decisions.

This drive-to-store campaign case study demonstrates what distributed marketing success looks like at network scale. Local campaigns became faster to launch, fully on-brand, and traceable from the center. Stores gained the flexibility to act on what they knew about their market, without stepping outside the brand framework. And for the first time, Intermarché HQ had structured visibility into local promotional activity across the network, turning store-level data into a genuine source of strategic insight. The integration with Meta delivered measurable drive-to-store impact, with early results confirming the potential to roll out across the full network.

What Intermarché achieved with ARISTID