DIY & Home Improvement

Make complex home improvement ##marketing## a lot less complex

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Customers count on you to help them build their dreams. They’re looking for the rightoffers, the right reassurance, and the right information to take action.
ARISTID helps you deliver the clarity and confidence they need to move forward.

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Capabilities

The ideal platform to satisfy your customers’ needs

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Run campaigns seamlessly across all your channels

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Deliver clear, relevant offers that drive action

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Keep merchandising and marketing fully aligned

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Scale your operations with clarity and control

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Boost efficiency with home improvement marketing software

Benefits

Hardware store marketing: support real projects, not just transactions

Customers arrive with a clear goal in mind. Whether it’s a renovation or a repair, they look to you for effective products, expert guidance, and quality content to move forward with confidence.
But of course, not all projects are the same. Needs can depend on seasonality, weather, budget and more. That’s what makes hardware store marketing so unique.
Going beyond mere product sales, you’re helping customers succeed in their DIY initiatives.

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Automate massive catalogs and complex product data

Manage detailed product data at scale with B2B catalog management, keeping everything accurate, structured, and ready for production.

  • Structure large datasets and variant grids
  • Manage specs, dimensions, and compatibility
  • Handle legal content and units of measure
  • Produce print and digital catalogs at scale
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Adapt your offers to real-world conditions

Now all your promos can easily align with local sourcing, regional pricing, and shifting demand while maintaining accuracy, consistency, and operational control.

  • Manage different prices across regions
  • Link multiple SKUs to a single offer
  • Tailor assortments to local demand
  • Adjust promos to seasonality and weather
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Transform products into real projects

Create complete solutions with digital marketing for home improvement to help customers understand how products fit together.

  • Build cross-selling across categories
  • Create project-based layouts and complete solutions
  • Generate assets for print and digital
  • Add tutorials and technical content
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Use cases

Real campaigns. Real impact.

Hockey player in yellow and purple RONA jersey skating on ice with a hockey stick and puck.
Grid of smartphone screens showing RONA ads for tools, appliances, and discounts on social media.
Mobile screen showing a flyer for Semaine RONA with an image of a Furman generator.
Outdoor furniture and garden tools sale ad with sofas, chairs, gazebo, string lights, and lawn mowers.
Home improvement flyer showing discounts on outdoor gazebo, market umbrellas, vacuum, soil, and garden tools.
RONA home improvement retailer logo, ARISTID customer for promotional marketing automation.
Titan 18V multifunction angle grinder on workbench with metal bars and workshop background.
Titan 18V brushed drill priced at 29.90 euros available at Brico Dépôt.
Bricodepot store facade with French slogan and a man in red shirt, crowded parking lot in front.
Brico Dépôt sale: home tools mini price max 10 euros until Thursday, September 25.
Printed flyers advertising Brico Dépôt's low prices on home improvement and outdoor products in French.
BRICO DEPÔT logo with BRICO in white on red and DEPÔT in white on black background.
Various black Napoleon and stainless steel BBQ grills displayed on tiles and grass with prices from 24.99 to 849 dollars.
French ad stating all products are now sold online with icons of furniture, a phone, and a car for pickup.
Hand grilling meat on BBQ with orange background and flyer showing various barbecue grills and prices.
Canac tool flyer showing DeWalt power tools and equipment with prices and descriptions in French.
Catalog page showing various power tools with prices including saw, laser level, grinder, hammer drill, and nailers.
CANAC logo with an orange triangular shape above the blue text.
Platform

The ##omnichannel## engine for DIY, hardware, and furniture retailers

Your data, catalogs, visuals, and channels all need to work together.Now you can manage that complexity across print and digital, national and localoperations, and both B2C and B2B environments.With ARISTID, digital marketing for home improvement is much easier to scale and control.

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Manage local SKUs and regional pricing with Offers Manager

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Automate 3D and cross-selling assets with Creative Factory

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Publish massive print and digital circulars with Media Builder

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Keep every channel aligned from one connected ecosystem

Testimonials

Why DIY retailers choose ARISTID

ARISTID has helped us replace legacy processes and tooling, simplify our ways of working, and realize important efficiency gains. We are now well positioned to continue benefiting from the platform and further improve our campaign production processes.”
Jacques Hayaux du Tilly
Group Assortment and Supply Chain Director, Maxeda
RONA company logo with stylized letter A featuring three diagonal lines.
CANAC logo with an orange triangular symbol above the blue CANAC text.
Brico Dépôt logo, French DIY retailer
Maxeda DIY Group logo with stylized yellow and gray lettering.
Gedimat logo with stylized red and gray lettering.
BRICO E.Leclerc logo with an orange house icon and blue text.
Conforama brand name in orange stylized text on a black background.
White uppercase text 'BUT' on a solid red square background.
Logo with a stylized house and smiling face, text BATIMAN menuiseries cuisines in green and red.
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FAQs

Frequently asked questions on DIY and home improvement marketing 

How do you build a successful home improvement marketing strategy?

You need to structure complex product data and turn it into useful, project-driven content across all channels. That includes cross-selling, technical information, and value-added content like tutorials, guides, and advice.

How do hardware stores handle local sourcing and regional pricing?

They use platforms that can manage multiple pricing zones and connect different SKUs to the same commercial offer, depending on sourcing and location.

What is the best multi location marketing software for retail chains in DIY?

It’s a platform that can handle large B2B catalogs, complex product data, regional variation, and large-scale visual production, while keeping everything consistent across channels.

Demo

Ready to enhance your home ##improvement## marketing?

Let’s meet face to face and I’ll give you a live demo. So you can see for yourself how ARISTID can radically improve your next promo.