INTERMARCHE scales local retail communication

INTERMARCHE takes on the challenge of omnichannel local promotion

Thanks to the integration between ARISTID and CHILI publish (CHILI GraFx), the INTERMARCHE network can now generate thousands of communication formats adapted to each store’s local context. Customers benefit from more relevant promotional content, tailored to their geographic reality and available directly across multiple touchpoints.

Creative automation at the heart of INTERMARCHE’s local strategy

Local communication has become a key driver of in-store traffic. Consumers are increasingly responsive to messages anchored in their immediate environment, while expecting strong consistency across the entire brand experience, both online and offline.

With a highly dense store network, INTERMARCHE is leveraging ARISTID’s Local Marketing Platform to industrialise and localise its promotional communication at scale, while maintaining strict brand consistency.

This approach enables the brand to generate more than 28,000 locally adapted advertising visuals, tailored to the specific needs of its 1,800 points of sale.

From centralised data to autonomous in-store activation

The objective is to enable stores to autonomously generate their own promotional campaigns, directly from the brand’s commercial data.

The success of this model relies on three key factors:

• Ease of use and accessibility for in-store teams
• High responsiveness to local commercial needs
• Strict respect of brand guidelines to ensure consistency

This balance between autonomy and control ensures both operational efficiency and brand integrity across the entire network.

CHILI GraFx powering large-scale content production

ARISTID’s Local Marketing Platform integrates CHILI GraFx, one of the most advanced creative automation engines on the market. This partnership enables large-scale production of promotional assets while maintaining quality, speed and brand compliance.

Key production volumes across the INTERMARCHE network include:

• 28,000 locally personalised visuals
• 150,000 promotional inserts
• 180,000 catalogues

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Industrialising promotional content to support retail performance

Creative automation is becoming a strategic pillar in the digital transformation of retail communication. Only an industrialised and data-driven approach enables brands to deliver personalised messages at scale, while ensuring operational feasibility across large networks.

For INTERMARCHE, a network of independent store owners, this model is particularly relevant. Each store has specific promotional needs requiring agility, flexibility and rapid execution.

Performance, adoption and impact in the field

User adoption is a key success factor for this type of solution. According to field feedback, 80% of in-store users recommended the tool after less than 6 months of use (Audirep survey).

Beyond efficiency gains, the platform delivers:

• Centralised management of promotional actions
• Granular tracking of local campaigns
• Immediate ROI improvement on local marketing initiatives
• Stronger alignment between national strategy and local execution

A data-centric vision of retail communication

ARISTID’s approach is based on a data-centric and automated vision of promotional production. This enables real-time adaptation of campaigns, improved reliability, and faster deployment across the entire store network.

A partnership built on industrialisation and performance

This collaboration between ARISTID and CHILI publish illustrates a shared vision of retail communication: automated, scalable and fully integrated into commercial data flows.

It transforms promotional production into a real-time, industrialised system, capable of supporting both brand strategy and local execution.