ARISTID x DeepReach announce a strategic partnership

This technology alliance promises retailers a smooth transition from paper leaflets to digital, improving the visibility of local promotions.

ARISTID, the platform dedicated to retail commercial offers, and DeepReach, the local digital advertising platform, are announcing the connection of their technologies to support retailers in the transition to digital advertising, in response to the reduction of paper leaflets. This partnership translates into the integration of the DeepReach platform with ARISTID's platform, creating a complete local promotional communication solution for store networks.

ARISTID x DeepReach: a complete local digital communication solution

Local Marketing Platform is the technology developed by ARISTID that enables stores to manage their promotional communication at a local level, on both traditional channels (catalogues, in-store signage) and digital channels. This tool is used by more than 10,000 points of sale in France, in particular by every store in the Intermarche and Carrefour networks.

Now, with the integration of DeepReach, stores will be able to directly order the creation and optimisation of digital advertising campaigns in display, video and social formats across the leading advertising platforms on the market (Google, Meta, etc.). This innovation promises efficient management of digital campaigns, optimising the broadcast area, the budget, the media mix and the ad content for each store.

Retailers already using ARISTID will have the opportunity to order a local digital campaign as easily as they would a paper catalogue, and continue to promote their offers effectively to local audiences.

This partnership notably includes:

• For each store, a single point of access to order a dedicated digital campaign for a given product on promotion, with different investment levels, without needing to know Google Ads, Facebook, Instagram or other ad networks. Everything is optimised by DeepReach to deliver the best performance based on the chosen broadcast area.
• The integration of “offer” data centralised by ARISTID (area, product, promotion) into the DeepReach platform to personalise every ad. Promotional visuals are generated automatically in all required formats and respect the codes of the brand and the current promotional campaign.
• Commercial roll-out of the partnership in France and internationally.

By partnering with DeepReach, we are taking a decisive step in improving our offering, making local digital advertising more accessible and effective for our retail clients.

— Rodolphe Bonnasse, CEO of ARISTID

With ARISTID, we combine our technological strengths to provide an integrated solution that optimises the online visibility of stores, offsetting the reduction in paper leaflets.

— Jean-Pierre Remy, CEO of DeepReach