PARTOO x ARISTID your promotions on Google My Business

Thanks to the connection between its two partners, PARTOO and ARISTID, Carrefour can broadcast its commercial offers on all the Google listings of its stores. Customers thus have direct access, on their store's listing, to the e-catalogues specific to that store.

📄 See the press release of 10 October 2024

Partoo puts GBP listings at the heart of retail

Partoo is the management platform for CARREFOUR's Google My Business (or Google Business Profile) listings. More than 3,500 of the brand's stores are listed there. This way of administering Google listings allows the brand to ensure the completeness of local information across its store network, to cascade certain national messages locally, and to enrich the commercial proposition of each point of sale.

3 reasons why retailers should care about Google My Business listings

Optimising the content of your Google listings is a major asset for a retailer.

1 — SEO

Stores with the best-managed listings are favoured by Google in local searches, a strong driver of traffic. The presence of photos, reviews and additional information that is regularly updated is essential for SEO.

2 — Google Maps presence

The data on Google listings make it possible to ensure the presence of points of sale in Google Maps, to create routes to the point of sale and to rank better in voice searches.

3 — E-reputation

They are also important for e-reputation, since online reviews and the store's responses to them have a decisive influence on business. They also make it possible to collect data on local searches.

Displaying a store's promotional offers on its Google listing is therefore a strategic asset, since it provides content specific to the brand, which is very rich and frequently renewed. The e-catalogue is the most consulted content on food retailer websites; making it available across every point-of-sale media is a key challenge to successfully build unified commerce.

According to Google

• 76% of local searches result in a same-day store visit
• x 2.1 the relevance score for businesses that manage their GMB listing
• x 2 more customer interactions for businesses with a complete GMB listing

The purchase journey is punctuated by numerous searches; localisation, review management and the relevance of offers are essential to boost drive-to-store. Thanks to Partoo, CARREFOUR can therefore broadcast its commercial offers across every GMB listing in its network. Customers have direct access to their store's e-catalogues, prices and local stock through their local store's GMB listing.

The presence of promotional offers on the 100% automated GMB listing is a real time-saver for the network and also for customers, for whom the listing centralises their informative, conversational and commercial relationship with the point of sale.

Listen to the Partoo Marketing Stories podcast where Rodolphe Bonnasse, ARISTID CEO, was the guest

ARISTID, the source of promo feeds

To make Partoo's automated feeding of GMB listings possible, ARISTID's technology was essential. For 6 years, ARISTID has completely rethought the design of CARREFOUR's commercial communication by putting offer data at the heart of the promotional ecosystem.

This technological approach allows ARISTID to produce an infinite number of communication formats for CARREFOUR to feed every customer touchpoint omnichannel.

E-catalogues that contain data linked to local store operations are instantly pushed to the GMB listing administered by Partoo. This 100% automated management via API feeds guarantees instant updates and makes the content presented more reliable.

Read the LSA article on this topic

This new type of promo exposure embodies our vision of retail communication made fluid and multiple thanks to automation and industrialisation. We are proud to enable Carrefour to boost its GMB listings while creating an additional business driver in their drive-to-store toolkit!

— Thomas DARTAYET, Senior Client Partner — ARISTID

The partnership between Partoo and ARISTID reflects our shared vision of automated and reliable retail communication. Thanks to API feeds, Carrefour benefits from omnichannel formats that are always up to date, with e-catalogues instantly integrated into GMB listings. This simplifies management while optimising the customer experience.

— Joëlle Gilbert, Partnerships Manager — Partoo