The CARREFOUR “Jouets à Prix Extra” interactive e-catalog created by ARISTID for the 2023 Christmas season won silver at the La Nuit des Rois Digital Marketing Grand Prix in the Online Commerce category.
A unique and immersive Christmas e-catalog!
Against a backdrop of sharply reduced printed catalog volumes, CARREFOUR entrusted ARISTID with digitizing the most eagerly awaited catalog of the year: THE TOY CATALOG! This catalog is THE print classic that still resists, hard to compete with given how deeply rooted and ritualized its use is among families. The challenge? Create a digital version of the printed catalog capable of winning over both children and parents.
Digital enhancement and gamification at the heart of the project
This catalog pushes the boundaries of the printed format. Built from the reference graphic universe created by PUBLICIS, it leverages the possibilities of digital to become THE FIRST CHRISTMAS TOY. A new experience, delivered with the technology of our partner WEB PUBLICATION, that brings to life a playful, scripted format.
The quality of product data and dynamic promotional highlights are made possible by ARISTID's commercial-offer management technologies. The catalog draws directly from the “Carrefour Promotional Data Lake” to surface in real time the products available in each user's preferred store — no disappointments and no out-of-stocks under the tree!
A product offering personalized to in-store availability
- 619 PAGES — Carrefour's full promotional offer
- 584 PRODUCTS — enhanced thanks to technological features
- 5 VERSIONS — linked to the product sheets in the retailer's digital ecosystem
A two-in-one format
FOR PARENTS:
- Prices visible at first glance
- A quick summary by department
- Editorial information about product types
- Easily identifiable pictograms
- A wishlist that can be sent by email to share children's selections with the whole family
FOR CHILDREN:
- A “Father Christmas world” summary and dedicated themed entries for kids
- A six-chapter audio story
- Six games drawn from the catalog's graphic universe, accessed by clicking on the rocket
A new format that holds its own against the classic catalog
- 0.5% conversion — +0.3 pts vs the classic catalog
- 7 minutes' reading time — +2 minutes vs the classic catalog
Significant business results
- 36 pages viewed — vs 28 for the classic catalog
- 23,006 sign-ups — to the Big Christmas Prize Draw
- 154,000 sessions — vs 171K for the classic catalog
On 25 April 2024, the La Nuit des Rois digital marketing awards ceremony took place. Organized by Viuz, this event recognizes the most striking French digital marketing achievements of the year.
ARISTID won silver in the “Online Commerce” category for the “Jouets à Prix Extra” interactive e-catalog created for CARREFOUR during the 2023 Christmas season.
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