ARISTID reinvents the Christmas catalogue for Carrefour

The CARREFOUR “Jouets à Prix Extra” interactive e-catalogue created by ARISTID for the 2023 Christmas season won silver at the La Nuit des Rois Digital Marketing Grand Prix in the Online Commerce category.

A unique and immersive Christmas e-catalogue!

Against a backdrop of sharply reduced printed catalogue volumes, CARREFOUR entrusted ARISTID with digitising the most eagerly awaited catalogue of the year: THE TOY CATALOGUE! This catalogue is THE print classic that still resists, hard to compete with given how deeply rooted and ritualised its use is among families. The challenge? Create a digital version of the printed catalogue capable of winning over both children and parents.

Digital enhancement and gamification at the heart of the project

This catalogue pushes the boundaries of the printed format. Built from the reference graphic universe created by PUBLICIS, it leverages the possibilities of digital to become THE FIRST CHRISTMAS TOY. A new experience, delivered with the technology of our partner WEB PUBLICATION, that brings to life a playful, scripted format.

The quality of product data and dynamic promotional highlights are made possible by ARISTID's commercial-offer management technologies. The catalogue draws directly from the “Carrefour Promotional Data Lake” to surface in real time the products available in each user's preferred store — no disappointments and no out-of-stocks under the tree!

A product offering personalised to in-store availability

• 619 PAGES — Carrefour's full promotional offer
• 584 PRODUCTS — enhanced thanks to technological features
• 5 VERSIONS — linked to the product sheets in the retailer's digital ecosystem

A two-in-one format

FOR PARENTS:

1. Prices visible at first glance
2. A quick summary by department
3. Editorial information about product types
4. Easily identifiable pictograms
5. A wishlist that can be sent by email to share children's selections with the whole family

FOR CHILDREN:

1. A “Father Christmas world” summary and dedicated themed entries for kids
2. A six-chapter audio story
3. Six games drawn from the catalogue's graphic universe, accessed by clicking on the rocket

A new format that holds its own against the classic catalogue

• 0.5% conversion — +0.3 pts vs the classic catalogue
• 7 minutes' reading time — +2 minutes vs the classic catalogue

Significant business results

• 36 pages viewed — vs 28 for the classic catalogue
• 23,006 sign-ups — to the Big Christmas Prize Draw
• 154,000 sessions — vs 171K for the classic catalogue

On 25 April 2024, the La Nuit des Rois digital marketing awards ceremony took place. Organised by Viuz, this event recognises the most striking French digital marketing achievements of the year.

ARISTID won silver in the “Online Commerce” category for the “Jouets à Prix Extra” interactive e-catalogue created for CARREFOUR during the 2023 Christmas season.