CHILI publish x ARISTID

The French Retail Tech company integrates the Belgian publisher's technologies

The CHILI publish tools are now deployed across all ARISTID clients. This integration is the result of a long-standing R&D effort, co-built between the two platforms. Thanks to this partnership, retailers can personalise their communications live and broadcast a large number of offers digitally.

ARISTID, retailers' “commercial data” tool

ARISTID designs tools that digitise and structure all the information related to the commercial communication of mass retail brands (name, characteristics, price, product images and the associated promotional offer…).

This secure, harmonised and continuously enriched data repository is essential to deliver personalised communication formats within a very short timeframe.

CHILI publisher, the online creative editing platform

CHILI publish, which has just raised €10 million, is the leader in online creative editing solutions. Its CHILI publisher tool is a platform that allows retailers to edit and share personalised visuals online in “smart templates” that respect the brand's graphic guidelines and the rules predefined by the brand.

The combination of these two solutions allows retailers to leverage the full power of their promotional communication. Each operation produced in ARISTID's tools can be picked up locally and instantly adapted into an infinite number of formats.

Through this integration, ARISTID makes the entire offer of its clients' commercial action plan available. Local offer personalisation allows retailers to gain in responsiveness and proximity. Print and digital content can be linked through QR codes.

Centralising and unifying retailers' data is a central challenge to accelerate and secure the business. Campaign creativity must be combined with content automation to create both impact and consistency. This industrial vision of commercial data is the only way to guarantee the quality of the brand's message in a logic of growth and omnichannel distribution.

ARISTID enables its retail clients to put data at the heart of their strategy, in the service of ultra-precise and personalised offers. This industrial vision of a commercial action plan with automated and instant adaptations enables retailers to build customer loyalty and win new ones.

— Florian PAYRI, Co-CEO ARISTID

Creative tech tools like CHILI publisher allow brands and agencies to simplify and automate their graphic production at scale. They save time and budget throughout the processes for print and digital distribution. Our goal: enable every brand to produce, adapt and grow their communication on their own terms. We share this vision with ARISTID, and the results obtained after rolling out our tools at our joint clients prove it!

— Kevin GOEMINNE, CEO CHILI publish

About CHILI publish

Founded in 2010, CHILI publish has set itself the mission of enabling the personalisation of graphic materials at scale. Today, hundreds of companies around the world use CHILI publish to personalise their content at scale, in print or digital, in order to improve the relevance of their customer relationship. Its team is made up of 75 employees based in Belgium and Chicago. Many integrated partners complete the ecosystem and make CHILI publish a recognised solution among the future-facing technologies that are shaping the future of creative communication for brands and their agencies.

More information about CHILI publish

25 November 2022 — Spicy Talks by CHILI publish

Omnipublish by ARISTID, powered by CHILI publish

CHILI publish's automation solutions are at the heart of our Omnipublish software. After many years of collaboration, we have built with CHILI publish a shared vision on creative automation and the “data-centric” organisation that is essential for omnichannel communication at scale.

Our Deputy CEO, Florian Payri, was invited to present our use of CHILI tools for our client Carrefour. His testimony made it possible to translate into reality the directions presented in the introduction by Kevin Goeminne, CEO of CHILI publish. At its annual event, Spicy Talks, CHILI unveils the evolutions of its solutions and trains its users on new use cases — an ARISTID delegation was therefore present at the event.