Commercial Activation Forum, 28 June 2022

Watch Rodolphe's talk at the Commercial Activation Forum, co-organised by Diamart Group and Éditions Dauvers.

From 1 September 2022, French households will need to display the “OUI PUB” sticker on their letterbox in order to keep receiving unaddressed printed advertising. The introduction of this programme calls into question how commercial data is managed. For years, this commercial data was concentrated in a single medium: print. It will now have to be steered strategically across all other media. Simply broadcasting promotional messages en masse across every network will not be enough to match the power of the printed leaflet.

More than 80 retail leaders and technology players gathered for the first edition of a morning dedicated to new in-store traffic drivers. Co-organised by Diamart and Éditions Dauvers, the event featured a round table on the theme “A commercial life without leaflets — myth or reality?”, with high-profile speakers: Mathieu Lepoutre, Head of Media at Auchan Retail; Audrey Leclerc, CMO at GALEC – E.LECLERC Buying Group; and Romain Roulleau, CMO at Kingfisher. Practical case studies were also presented by technology players ARISTID, Bonial, Converteo, Nanotera, Near and Tiendeo.

Rodolphe's talk for ARISTID: How to reinvent commercial advertising through data?

More information at www.forumactivation.fr