Retail Project 2022

Catch up on the talks from Retail Project on 19 May 2022, the event for those reinventing the retail of tomorrow. A successful 2022 edition that brought together more than 180 retail leaders, 22 speakers, 3 retail influencers and 4 round tables on current topics, with iconic retail experts on stage.

3 talks on retail trends

What is the right promo mix in a paperless world, presented by Rodolphe Bonnasse, CEO of ARISTID Retail Technology: how do we challenge this medium? “We need to consider commercial promotion as an asset and a strategic data point.”

Buckle up, things are going to get bumpy, presented by Olivier Dauvers, journalist at Éditions Dauvers: consumption is decreasing by 0.5% a year despite the growth of e-commerce, which adds a significant number of players. The increase in supply has never been so threatening for established players.

The shift — where do you stand? The urgency of the long term, presented by Jean-François Gomez, Industry Advisory Retail, CPG and Consumer Market at Microsoft: the key HR challenges are about turning employees into entrepreneurs of the brand.

4 round tables with very concrete topics on the evolution of retail

Stores from one crisis to the next, presented by Thierry Cotillard, President of Perifem, and Nicolas Houzé, CEO of Galeries Lafayette / Le BHV Marais. Since 1998, stores have had to face many social, health and geopolitical crises. They have followed one another, with heavy impacts on sales, supplies and the strategic visibility of companies. The arrival of digital and CSR is reshaping investment, formats and organisations.

The paths to customer preference, presented by Bruno Censier, Director of KRYS GROUP, Caroline Dassie, Member of the Executive Committee of Carrefour Group, and Eric Petitfils, Sales Director France at Klarna. Stores need the tools to understand where they could improve their in-store experience and build customer loyalty. Data is a key ally of customer performance.

Less cost, more revenue: the new paths to profitability in retail, presented by Christian Lou, COO at Feu Vert, and Ferdinand Tomarchio, CDO at Groupe Casino. Educating customers about omnichannel is one of the keys to Feu Vert's success in attracting people to a new concept.

Model innovation: two outliers from the North, presented by Wouter De Backer, CEO at Action, and Grégoire Borgoltz, Distribution & Growth Lead at Picnic Technologies. The range sourced directly by Action's own teams represents 10% of the in-store assortment.

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