Rona
RONA is a leading Canadian home improvement retailer headquartered in Boucherville, Quebec, with a nationwide network of 425+ corporate and independent affiliated stores. Known for its broad in-store and online range, installation services and expert advice, RONA supports both DIY renovators and professionals across construction and renovation projects.
Collaboration timeline
Discover the key milestones of RONA’s transformation journey with ARISTID, from the initial audit to the latest omnichannel innovations.
Finding the Right Partner
Two years ago, RONA recognized that its promotional operations had reached a critical level of complexity. With more than 400 stores, multiple store formats and bilingual communications across Canada, managing promotions manually was no longer sustainable. To support its transformation journey, RONA selected ARISTID to modernize promotional operations, automate execution at scale, and create the foundation for the next generation of retail marketing.
Building the Foundation
Before introducing new technology, RONA focused on preparing its teams, processes, and organization for change. Together, RONA and ARISTID designed a transformation roadmap aimed at simplifying workflows, improving data quality, and creating the operational foundations required to automate promotional production at scale.
Automating Promotional Execution at Scale
The deployment of ARISTID’s platform enabled RONA to automate the production of promotional flyers and in-store signage across dozens of localized versions. Production time was reduced from 15 weeks to just 2 weeks, while nearly 50% operational savings were achieved. More importantly, the new platform gave RONA the flexibility to manage promotional complexity without increasing workload.
Delivering Relevant Local Promotions Across Canada
Today, RONA can execute highly localized promotions across its network while accurately managing over 40 promotional variations and different pricing zones. Store teams and dealers now benefit from promotions that reflect their local market realities. With a solid foundation in place, RONA is now ready to accelerate personalization and AI-driven promotional experiences.
Unlocking Personalized Promotions with AI and Meta
In 2026, building on the scalable established foundation, the retailer is now leveraging the combined power of ARISTID and Meta to deliver highly personalized promotional campaigns. By combining RONA’s promotional intelligence with Meta’s advanced audience targeting capabilities, marketing teams can deliver the right offer to the right customer at the right moment. This new approach enables more relevant customer experiences, improved campaign performance, and a significant step toward AI-driven, one-to-one retail marketing.
What RONA Gained with ARISTID
Latest updates
ARISTID Earns the Trust of France’s Leading Sporting Goods Retailer, INTERSPORT
INTERSPORT France, the country’s leading sporting goods retailer, has expanded its partnership with ARISTID after a successful first year of collaboration. By adopting ARISTID’s end-to-end promotional marketing platform, the retailer now manages promotional planning, content production, creative automation and campaign execution through a unified technology ecosystem. The partnership highlights how large retail networks can modernize promotional operations while improving efficiency, consistency and speed-to-market.
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