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Publié le 30/05/2024

Marketing Stories by Partoo: ARISTID takes the stage

Rodolphe Bonnasse, CEO of Aristid, joins Thibault Renouf to shed light on behind-the-scenes retail marketing.

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We've successfully transformed traditional paper catalogs into a personalized digital experience.

Rodolphe BONNASSE, CEO ARISTID

here's a quick summary for those in a hurry:

• Introduction to ARISTID, its evolution, promotions 30 years ago, the arrival of the first digital tools, and process simplification.
00:00 Ă  06:50
• Key figures and clients of ARISTID
06:50 Ă  08:40
• ARISTID’s transformation from 2008 to today. Our role in producing and distributing promotions to media platforms.
08:40 Ă  15:15
• New uses: from catalogs to social media, what impact on promotions? Personalized promotions, Carrefour example.
15:15 Ă  18:30
• What commercial data protection? What is ARISTID’s data intelligence? From budget shift to offer shift.
18:30 Ă  21:45
• We provide data and assets to media platforms. What conversion is achieved in digital? AMAZON example, retail media topic. Promotions serve drive-to-store.
21:45 Ă  25:20
• Promotions as a price image revealer. Our solutions enable commercial agility.
25:20 Ă  26:30
• Local/national price discrepancy: price data intelligence is managed by the retailer.
26:30 Ă  28:00
• AI: What are Aristid’s use cases? Rodolphe exclusively presents the “Magic Label” module to manage commercial data enrichment.
28:00 Ă  29:00
• Generative AI: R&D axes underway for an infinity of customizations and “contextualizations” in digital.
29:00 Ă  31:00
• What reactions from retailers to AI projects? What are the priorities? Our clients guide our projects, we are here to simplify their lives!
31:00 Ă  35:30
• ARISTID’s prospects? ARISTID’s international expansion.
35:30 Ă  37:17

TĂ©moignages
What's quite incredible is that, as you've mentioned, having been in the industry for 20 years, you've witnessed the transformation of retailers. And that's what we're particularly interested in today: understanding how retailers and promotions have evolved.

Thibault Renouf, CEO, Partoo

La révolution des promotions commerciales est en marche, portée par la technologie et l'innovation

Rodolphe BONNASSE, CEO ARISTID

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