Home > Marketing Stories by Partoo: ARISTID takes the stage
Publié le 30/05/2024

Marketing Stories by Partoo: ARISTID takes the stage

Rodolphe Bonnasse, CEO of Aristid, joins Thibault Renouf to shed light on behind-the-scenes retail marketing.


We've successfully transformed traditional paper catalogs into a personalized digital experience.


here's a quick summary for those in a hurry:

• Introduction to ARISTID, its evolution, promotions 30 years ago, the arrival of the first digital tools, and process simplification.
00:00 à 06:50
• Key figures and clients of ARISTID
06:50 à 08:40
• ARISTID’s transformation from 2008 to today. Our role in producing and distributing promotions to media platforms.
08:40 à 15:15
New uses: from catalogs to social media, what impact on promotions? Personalized promotions, Carrefour example.
15:15 à 18:30
What commercial data protection? What is ARISTID’s data intelligence? From budget shift to offer shift.
18:30 à 21:45
• We provide data and assets to media platforms. What conversion is achieved in digital? AMAZON example, retail media topic. Promotions serve drive-to-store.
21:45 à 25:20
• Promotions as a price image revealer. Our solutions enable commercial agility.
25:20 à 26:30
Local/national price discrepancy: price data intelligence is managed by the retailer.
26:30 à 28:00
• AI: What are Aristid’s use cases? Rodolphe exclusively presents the “Magic Label” module to manage commercial data enrichment.
28:00 à 29:00
• Generative AI: R&D axes underway for an infinity of customizations and “contextualizations” in digital.
29:00 à 31:00
• What reactions from retailers to AI projects? What are the priorities? Our clients guide our projects, we are here to simplify their lives!
31:00 à 35:30
• ARISTID’s prospects? ARISTID’s international expansion.
35:30 à 37:17

What's quite incredible is that, as you've mentioned, having been in the industry for 20 years, you've witnessed the transformation of retailers. And that's what we're particularly interested in today: understanding how retailers and promotions have evolved.

Thibault Renouf, CEO, Partoo

La révolution des promotions commerciales est en marche, portée par la technologie et l'innovation



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