Optimize the production of your promotional offers and digitalize your communication system !

OMNIPUBLISH is our omnichannel communication platform, it centralizes and harmonizes all the information necessary for your commercial publications.

In this new configuration, all the key players in the commercial offer can co-construct as many versions as desired much more quickly and distribute their offers on a wide range of On and Off channels. This allows you to better address your customers and make your communication more effective, more personalised and more profitable.

Paper catalogs are less and less consumed by users, who now prefer to consult their offers online. Digitalizing your catalogues is the key to modernizing your sales communication.

Digitalizing catalogs is an essential process for adapting to the changes in omnichannel commerce. It enables you to create more effective and engaging marketing experiences. E-catalogs can be consulted on different media: smartphones, tablets and computers. E-catalogs can be used to promote products and services, launch new promotional offers, or build customer loyalty.

E-catalogs offers a number of advantages: 

• Reduced production and distribution costs: digital catalogues require no printing or postage.
• More personalized offers: you can tailor your offers to your customers’s needs.
• Greater visibility and distribution: your e-catalog can be consulted on all digital media!

With OMNIPUBLISH, every function is customized according to the customer’s interests.

→ Discover the ARISTID personalized catalog for CARREFOUR ←

CARREFOUR is a prime example of how catalog digitization can be used to improve sales results. The Carrefour by Aristid e-catalog is accessible via the website and mobile application. It features a wide selection of products, as well as exclusive promotions. This e-catalog is customized to the interests of each customer.

The e-catalog by Aristid is a success for Carrefour, which has seen its communication enhanced. It’s a real opportunity to reach a wider audience and increase your sales in supermarkets.

With OMNIPUBLISH, you can digitize your catalogu simply and effectively, making it attractive and interactive!

OMNICHANNEL STRATEGY: A MAJOR CHALLENGE FOR RETAIL

Omnichannel marketing is a strategy that aims to deliver a consistent, seamless customer experience across all sales channels, whether physical or digital. This approach has become essential for retailers, who need to meet the expectations of increasingly connected and mobile consumers.

Omnichannel commerce offers many advantages to retailers, including :

• A better customer experience: customers can start shopping on one channel and finish on another, without having to start all over again.
• Increased sales: omnichannel commerce enables retailers to reach a wider audience and generate more sales.
• Improved customer loyalty: customers who have a positive omnichannel experience are more likely to remain loyal to a retailer.

To implement an effective omnichannel strategy, retailers must :

• Define their objectives: retailers need to define the objectives they wish to achieve with their omnichannel strategy.
• Analyze their customer data: retailers need to analyze their customer data to understand their needs and buying behaviors.
• Choose the right tools: retailers need to choose the right tools to implement their omnichannel strategy.