CARREFOUR is a prime example of how catalog digitization can be used to improve sales results. The Carrefour by Aristid e-catalog is accessible via the website and mobile application. It features a wide selection of products, as well as exclusive promotions. This e-catalog is customized to the interests of each customer.
The e-catalog by Aristid is a success for Carrefour, which has seen its communication enhanced. It’s a real opportunity to reach a wider audience and increase your sales in supermarkets.
With OMNIPUBLISH, you can digitize your catalogu simply and effectively, making it attractive and interactive!
OMNICHANNEL STRATEGY: A MAJOR CHALLENGE FOR RETAIL
Omnichannel marketing is a strategy that aims to deliver a consistent, seamless customer experience across all sales channels, whether physical or digital. This approach has become essential for retailers, who need to meet the expectations of increasingly connected and mobile consumers.
Omnichannel commerce offers many advantages to retailers, including :
- A better customer experience: customers can start shopping on one channel and finish on another, without having to start all over again.
- Increased sales: omnichannel commerce enables retailers to reach a wider audience and generate more sales.
- Improved customer loyalty: customers who have a positive omnichannel experience are more likely to remain loyal to a retailer.
To implement an effective omnichannel strategy, retailers must :
- Define their objectives: retailers need to define the objectives they wish to achieve with their omnichannel strategy.
- Analyze their customer data: retailers need to analyze their customer data to understand their needs and buying behaviors.
- Choose the right tools: retailers need to choose the right tools to implement their omnichannel strategy.