Quebec’s retail sector is undergoing a wave of transformation. As witnessed by the recent collaboration between local DIY retailer CANAC and French tech ARISTID Retail Technology. This alliance marks a decisive turning point in the way promotional communications are managed and delivered, making CANAC a pioneer in omnichannel communications for North American retail.

CANAC is a recognized leader in hardware and renovation materials. This distributor has always had a DNA strongly focused on innovation for the benefit of its customers. By joining forces with ARISTID, CANAC is taking a new step towards digital excellence. This collaboration will see the implementation of ARISTID’s Omnipublish platform, revolutionizing CANAC’s promotional operations by fully digitizing its promotional offers.

The Omnipublish platform optimizes the creation and distribution of promotional content, enabling multi-channel reach, particularly on the digital platforms popular with today’s consumers. This innovation is particularly relevant in the current context of heightened ecological awareness and evolving regulations concerning the distribution of advertising material, both in Canada and Europe.

This partnership puts CANAC in a strong position to respond to changing consumer expectations. The platform will facilitate a more interactive and personalized user experience, strengthening brand loyalty through targeted and relevant communications. Having already joined forces at the annual Hop! trade show, CANAC x ARISTID promise a future of retail initiatives.
Rodolphe Bonnasse, CEO of ARISTID Retail Technology, expressed his enthusiasm for the partnership, noting that the association with an innovative distributor like CANAC solidifies ARISTID’s presence in North America.