Digitalizing promotional offers
We were delighted to meet you at the CQCD’s Salon HOP! 2023 on October 26 in Montreal. This event was a unique opportunity to delve into the heart of current retail issues.
One of the highlights of this year’s event was the round table dedicated to “Regulatory issues and the digitization of the promotional offer”. Rodolphe Bonnasse, a major player in the field, shared his perspectives on this crucial subject. Alongside Patrick Delisle, Marketing Director of CANAC, and Olivier Laquinte, President and Founder of TALSOM, an expert in human digital transformation, the debate illuminated the road to a more digital and sustainable future for retail.
Towards a paperless promotional future
The retail sector is constantly changing. We raised our auditors awareness of regulatory issues and the digitization of the promotional offer. In particular, we discussed public initiatives in France with OuiPub and in Canada with the Publisac law. These bodies are gradually putting in place frameworks to encourage the industry to drastically reduce paper use. These initiatives encourage more environmentally-friendly practices, such as reducing paper consumption. In Quebec, which is particularly progressive on environmental issues, the Publisac law played a catalytic role, encouraging the digitization of advertising. This regulatory upheaval generated an enriching debate on major developments in the retail world.
CANAC, Quebec’s leading distributor of building and renovation materials, has had a strategic partnership with ARISTID since 2023. This commitment testifies to the determination of companies to adapt to digital transformation and innovate in their operational approaches. Patrick Delisle, Marketing Director at CANAC, traced the journey of the full digitization of their circulars since March 2020, highlighting the challenges encountered and victories won in this transition to digital.
We were welcomed by the Conseil québécois du commerce de détail (CQCD). This non-profit organization represents the interests of Quebec retailers. Founded in 1978, it now represents over 5,000 commercial establishments. The CQCD is the Quebec equivalent of the National Retail Federation (NRF), the world’s largest retail organization. The CQCD’s mission is to promote and defend the interests of Quebec retailers, provide them with services and resources, and represent them in dealings with governments and public organizations.
Thanks to the show, we were able to discuss Omnipublish and the ARISTID x CANAC partnership.