Find out what was said at the Retail Project on May 19, 2022, the event for those inventing tomorrow’s retail. A successful 2022 edition that brought together more than 180 retail executives, 22 speakers, 3 retail influencers and 4 round tables on topical issues with emblematic retail expert speakers.
3 speeches on retail trends
What promo mix in the paperless era presented by Rodolphe Bonnasse CEO ARISTID Retail Technology: How to challenge this Media? “We need to consider sales promotion as a strategic asset and data.”
Fasten your seatbelts, it’s going to get bumpy, presented by Oliviers Dauvers, journalist with EDITIONS DAUVERS: Consumption is declining by 0.5%/year, despite the development of e-commerce, which is adding a significant number of players. The increase in supply has never been so threatening for the traditional players.
How far have you come? The urgency of the long term presented by Jean-François Gomez Industry Advisory Retail, CPG and Consumer Market at Microsoft: The key HR challenges are to transform employees into brand contractors.
4 round tables discussions on very concrete retail trends
Stores from crisis to crisis, presented by Thierry Cotillard, President of Perifem, and Nicolas Houzé, General Manager of Galeries Lafayette LE BHV MARAIS. Since 1998, stores have had to cope with a number of social, health and geopolitical crises. They have come one after the other, with heavy impacts on sales, supplies and the strategic visibility of companies. The arrival of digital technology and CSR is having an impact on investments, formats and organizations.
The paths to customer preference presented by Bruno Censier, Director of KRYS GROUP, Caroline Dassie, member of the Carrefour Group Executive Committee, and Eric Petitfils, Sales Director, France, Klarna. We need to give stores the tools they need to understand where they can improve their in-store experiences, and thus build loyalty. Data is an ally of customer performance.
Fewer costs, more revenues: the new paths to profitability in retail presented by Christian Lou COO Feu Vert and Ferdinand Tomarchio CDO Groupe Casino. Educating customers about omnichannel is one of the keys to Feu Vert’s success in attracting a new concept.
Model innovation: two UFOs from the North presented by Wouter De Backer General Manager at Action and Grégoire Borgoltz Distribution & Growth Lead Picnic Technologies. The offer is directly sourced by Action teams, representing 10% of the in-store assortment.