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Publié le 14/05/2024

ARISTID reimagines the Christmas catalog for Carrefour

Carrefour’s “Extra-Priced Toys” interactive e-catalog, created by ARISTID for the 2023 Christmas season, takes home silver at “La Nuit des Rois” Digital Marketing Grand Prix in the online commerce category.

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A unique and immersive e-catalog !

As the weight of printed catalogs continues to decline, CARREFOUR has entrusted ARISTID with digitizing the most anticipated catalog of the year: THE TOY CATALOG! This catalog is THE enduring print chestnut, difficult to compete with as its use is so deeply rooted and ritualized among families. The challenge? To create a digital version of the paper catalog that will appeal to both children and parents. 

DIGITAL ENHANCEMENT AND GAMIFICATION WERE AT THE HEART OF THIS PROJECT

This catalog pushes the boundaries of the printed format. Designed from a benchmark graphic universe created by PUBLICIS, it takes advantage of the possibilities of digital to become THE FIRST CHRISTMAS TOY. A new experience, created with the technology of our partner WEB PUBLICATION, which brings to life a playful and scripted medium.

The quality of product data and dynamic promotional highlighting are made possible by ARISTID’s commercial offer management technologies. Indeed, the catalog will draw directly from Carrefour’s “Promotional Data Lake” to provide internet users in real time with the products available in their favorite store, no disappointment or out-of-stock items under the Christmas tree!

Personalized product offerings based on in-store availability

619 PAGES
Carrefour's entire promotional offering.
584 PRODUCTS
enhanced through technology features.
5 VERSIONS
linked to the product pages of the retailer's digital ecosystem.

A TWO-IN-ONE MEDIUM:

FOR PARENTS:

1. Prices at first glance
2. A quick overview by department
3. Editorial information on product types
4.Easily identifiable pictograms
5. A wishlist to send by email to share the children’s selection with all loved ones

 

FOR CHILDREN:

1. A “Santa’s World” summary and child-friendly theme entries
2. A six-chapter story available in audio
3. Six games from the catalog’s graphic universe to discover by clicking on the rocket

A new medium that does not need to be ashamed of the competition it represents for its classic counterpart

0,5% conversion rate
+ 0,3pts vs classic catalog
7minutes reading time
+ 2minutes vs classic catalog

Significant Business results

36 views
vs 28 for the classic catalog
23006 registrations
for the grand Christmas contest
154000 sessions
vs 171K for the classic catalog

“La Nuit des Rois” digital marketing awards ceremony took place on April 25, 2024. Organized by Viuz, this ceremony recognizes the most outstanding French digital marketing achievements of the year.

ARISTID won the silver award in the “Online Commerce” category for the “Jouets à Prix Extra” interactive e-catalogue created for CARREFOUR during the 2023 Christmas season.

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