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Publié le 20/12/2024

The Power of AI Serving Media

How AI is revolutionizing the Retail sector. During our latest webinar with Mobsuccess, Rodolphe Bonnasse, CEO of ARISTID, and Ahmat Faki shared their insights on the future of personalization in commerce.

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A New Era of Personalization

The integration of AI into retail is radically transforming business processes and customer experiences. During the webinar with Mobsuccess, Ahmat Faki and Rodolphe Bonnasse shared their insights on the current and future state of AI in retail.

The IA Revolution in retail

AI in 2024

2024 was marked by rapid advancements in the use of generative AI, particularly in text creation. While generating video and 3D content is still quite complex, AI has made a leap forward in image generation, especially animated images, opening up new possibilities for integrating AI-generated content into 3D environments.

AI at the Heart of Media Strategy

Data is the essential element for AI to function. By normalizing and structuring promotional data, retailers can accelerate their business processes and optimize their promotional offers. This approach multiplies sales opportunities and improves operational efficiency.

Personalization in the Age of AI

AI creates immersive and personalized shopping experiences. Tomorrow’s consumers expect shopping environments that match their profiles and preferences. This personalization is achieved through the generation of high-frequency content and the creation of interactive 3D environments.

AI Agents

AI is not limited to personalization; it transforms business processes. AIs like Claude Anthropic can automate repetitive tasks, freeing up time for teams. AI agents, capable of generating advertising campaigns and optimizing performance in real time, represent a new frontier in retail. These agents can analyze data, predict future performance, and adapt campaigns accordingly. 

Retail in 2024

The year 2024 was marked by a complex economic context for the retail sector. Inflation has disrupted performance criteria, forcing retailers to focus more on volume and customer loyalty. Some sectors, such as home decoration and DIY, have suffered particularly due to unfavorable weather conditions. However, despite these challenges, the retail sector remains dynamic and creative, with an overflowing energy to adapt and innovate. Retailers are determined not to miss the AI turn, which offers unique opportunities to transform their operations and improve the customer experience.

 

The IA event of 2025!

The Aristid and Mobsuccess Collaboration

Mobsuccess x ARISTID

The collaboration between Mobsuccess and ARISTID combines the strengths of generative AI and algorithms to create tailored solutions dedicated to retail. This alliance makes it possible to meet the specific challenges of the sector by optimizing business processes and maximizing the impact of promotional offers.

 

ARISTID, specializing in the normalization of promotional data, enables retailers to have a unified data foundation. This improves the management and optimization of promotional offers. Mobsuccess uses advanced algorithms to analyze and exploit this data, making it possible to multiply the effectiveness of promotional campaigns.

 

The integration of generative AI into this partnership makes it possible to create personalized and contextualized content on a large scale.

We combine high-performance AI solutions with our internal algorithms and our data to create specific use cases for retail.

Ahmat Faki, VP Innovation and AI Strategy

CHANGE YOUR METHODS FOR THE NEW LEADING RETAIL SOLUTIONS !

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