It is consequential and overwhelming to manage promotional material today, especially in the context of the digital ecosystem. Having an open tech stack promotes collaboration and innovation by allowing different teams to work together and share data and insights. It also allows retailers to integrate third-party applications and services easily, quickly, and securely, which can help teams to stay competitive and adapt to changing market trends. Unfortunately, many retails and their procurement teams continue to invest in fragmented tech stack components that won’t allow for seamless integration with other tools or platforms within the organization and/or third parties. This can result in more and more data silos, making it difficult to gather and consolidate the necessary information for producing effective promotional offers.
Moreover, managing different formats specific to each media channel can be daunting with various platforms, including email, social media, video, and mobile for instance, each requiring specific formats and content. Ensuring consistency and cohesion across all channels is critical for effective promotion.
Also, to digitize promotional offers retailers have to adapt to the changing expectations of their consumers – who expect more personalized and relevant promotional offers. This requires a comprehensive understanding of customer behavior, including their preferences, purchase history, and interactions with the brand. With the rise of omnichannel marketing, you have to deliver promotional offers across multiple channels seamlessly. This means synchronizing messaging and promotions across all channels, ensuring a seamless and consistent experience for the customer, irrespective of the touchpoint.
To overcome these tech challenges, retailers need to adopt a flexible and adaptable approach to their digital ecosystem. This can involve using open APIs and integrations to allow different software solutions to work together seamlessly. It can also involve creating a central repository for all promotional material that can be easily accessed and shared across different channels. An investment in digital asset management (DAM) tools can also be made to manage promotional material effectively. DAM tools help organize and store promotional assets, automate workflows, and ensure consistency across different channels. However, each medium has its own specifications for formatting and design. Creating and managing these different formats can be time-consuming and resource-intensive.
ARiSTiD’s OmniPublish platform resolves tech challenges when it comes to managing promotional elements in today’s digital ecosystem, including having an open tech stack, which manages different media formats, adapting to changing consumer expectations, and delivering seamless omnichannel experiences. Your teams can simultaneously deploy your omnichannel promotions and reach your customers on their favorite applications. As OmniPublish has pre-configured connectors with the leading apps and software in the market, your promotional offers can also be efficiently co-created by all the essential stakeholders in your supply chain – enabling the creation of multiple versions, and prompt distribution across various channels. This facilitates improved customer engagement and leads to more effective, personalized, localized, and profitable communications. Our platform helps to leverage technology and innovative solutions to overcome these tech challenges to produce high quality, effective promotional material flawlessly and with ease.
Transform your offer management and content creation process from antiquated manual operations to sophisticated, agile machines that product personalized on content at scale.