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Publié le 03/10/2022

Alcméon x ARISTID > all about promotional catalogs on messaging

Distribution of flyers and promotional catalogs on Messenger.
The distribution of flyers and promotional catalogs on WhatsApp and Messenger. See you on Wednesday, October 12 at STATION F.

Exceptional workshop dedicated to the distribution of promotional leaflets and catalogs via messaging.

👉  Inscriptions sur ce lien : https://lnkd.in/erFuAqSg

📮Au programme :

Quels formats de catalogues promotionnels pousser à vos clients ? Pdf, Webviews, promotions personnalisées…
Comment recruter une base d’abonnés pour WhatsApp?

Les enseignements des premières grandes campagnes de recrutement et de diffusion.
L’industrialisation car la jonction des technologies ARISTID & Alcméon.
Comment se lancer ou passer à la vitesse supérieure ?

🎤 Speakers :
Rodolphe BONNASSE – CEO ARISTID
Charles Doxuan – CMO Alcméon 

La diffusion de prospectus et catalogues promotionnels sur WhatsApp et Messenger.

 76% des Français car jugent la promotion via canal digital car plus écologique. De plus plus efficaces.
96% sont favorables à l’interdiction des prospectus pour les produits polluants et mauvais pour la santé.

26 k. C’est le poids de prospectus que chaque foyer a reçu en 2020 dans sa boîte aux lettres.
Et encore s’agissait-il d’une année particulière, en raison du Covid-19. Car en 2019, 30 kg avaient été distribués, car d’après l’Agence de la transition écologique (Ademe).

Diffusion de prospectus et catalogues promotionnels sur messagerie

14 collectivités territoriales ou groupements de collectivités territoriales volontaires et sélectionnées prennent part à cette expérimentation. Proposée dans la loi climat et résilience, entre 2022 et 2025.

L’expérimentation a débuté le 1er mai 2022 car une première phase de quatre mois d’information. Des habitants et des entreprises des territoires ainsi que car de distribution de l’autocollant Oui pub.

Diffusion de prospectus et catalogues promotionnels sur messagerie.

La diffusion de prospectus et catalogues promotionnels sur WhatsApp et Messenger.

👉 Inscriptions sur ce lien : https://lnkd.in/erFuAqSg

📮Au programme :

Quels formats de catalogues promotionnels pousser à vos clients ? Pdf, Webviews, promotions personnalisées…
Comment recruter une base d’abonnés pour WhatsApp, Messenger ou d’autres canaux messaging ?
Les enseignements des premières grandes campagnes diffusion.
L’industrialisation car la jonction des technologies ARISTID & Alcméon.
Comment se lancer ou passer à la vitesse supérieure ?

🎤 Speakers :
Rodolphe BONNASSE – CEO ARISTID
Charles Doxuan – CMO Alcméon

La diffusion des prospectus et catalogues promotionnels via le messaging ne cesse de croître. Ce mode de diffusion est destiné à s’imposer. Contexte ou OuiPUB a été lancé en expérimentation dans 11 collectivités en Septembre.

En 2019, chaque foyer a reçu 30 kg de prospectus d’après l’agence de la transition écologique (ADEME).
De plus 76% des Français jugent la promotion via canal digital comme plus écologique – mais également plus efficaces. De plus 96% sont favorables à l’interdiction des prospectus pour les produits polluants et mauvais pour la santé. (baromètre annuel ARMIS & Harris Interactive 2021)

🎤 Speakers :
Rodolphe BONNASSE – CEO ARISTID
Charles Doxuan – CMO Alcméon 

🎤 Speakers :
Rodolphe BONNASSE – CEO ARISTID
Charles Doxuan – CMO Alcméon 

🎤 Speakers :
Rodolphe BONNASSE – CEO ARISTID
Charles Doxuan – CMO Alcméon 

🎤 Speakers :
Rodolphe BONNASSE – CEO ARISTID
Charles Doxuan – CMO Alcméon 


BACK TO TOP

Meet us on Wednesday, October 12 at STATION F – Paris to attend an exceptional workshop dedicated to the distribution of promotional flyers and catalogs via messaging.

 

📮At the program:

– Which promotional catalog formats to push to your customers?
– How to recruit a subscriber base for WhatsApp, Messenger or other messaging channels?
– Lessons learned from the first major recruitment and distribution campaigns.
– Industrialization thanks to the junction of ARISTID & Alcméon technologies
– How to get started or take it to the next level?

 

🎤 Speakers:
Rodolphe BONNASSE – CEO ARISTID
Charles Doxuan – CMO Alcméon

 

How to broadcast your promotional flyers and catalogs on a large scale on WhatsApp, Messenger and major Messaging apps?

Since Thursday, September 1st, the Oui Pub system has been activated in 14 zones throughout France. The inhabitants of Bordeaux, Dunkerque or Côtes d’Armor for example, who did not stick the “Oui pub” sticker on their box, do not receive any more leaflets. This is the beginning of a revolution for promotional communication and drive-to-store.

 

WHAT IS OUIPUB? 

 

This time it’s here: we have to find a real alternative to the unaddressed paper catalog and plan a radical transformation of the way retailers inform their customers about products and offers available in store.

This is a matter of urgency, as the volumes involved are considerable. In France alone, the European Letterbox Marketing association estimates that 21 billion promotional leaflets and catalogs are distributed each year (sic)! And the paper catalog media alone still generates 13% of the traffic in stores (source: Mme Benchmark).

Major players such as Carrefour have already announced the total elimination of promotional paper catalogs and have already launched large-scale distribution of digital catalogs on WhatsApp or Facebook Messenger, thanks in particular to the combination of innovative technologies Alcméon (business messaging hub) and ARISTID (Retail Offer Data Lake).

It is now possible to recruit customers en masse via “click-to-messaging” advertising, buttons on your websites or QR codes in stores to send them regular promotions from their favorite stores on WhatsApp, Facebook Messenger and soon other channels.

CHANGE YOUR METHODS FOR THE NEW LEADING RETAIL SOLUTIONS !

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