In the fast-paced retail industry, promotional offers typically delivered by flyers, weekly ads, or circulars and instore signage are crucial for retailers to stay ahead of the competition. Robust promotional data is therefore vital for retailers to create targeted, localized, and personalized promotions that resonate with their customers.
This can be achieved through data analytics and artificial intelligence, which can analyze customer behavior, preferences, and purchase history. However, weaknesses in data decentralization is a significant obstacle that can also result in inconsistent data, duplication, and errors.

Creating and distributing digital promotional offers requires accurate, up-to-date, and consistent data across all channels. This is where retailers face the challenge of ensuring the robustness of their promotional data. To overcome this challenge, you need to centralize and harmonize data sources, ensuring that all data is consistent and up-to-date.


Data quality is another aspect that retailers need to address. Ensuring that data is accurate, complete, and error-free requires regular data cleansing, validation, and enrichment. You will need to use data governance tools to ensure compliance with industry regulations and standards. Sometimes it simply is looking at the processes to understand where the correct information is hiding, and how can you return it to release it.


In today’s world, where the pandemic and the shift to digital have created market uncertainty, retailers also need to invest more time and resources in data research to understand customer mindsets and shifting business trends. Investing in specialized promotional offer technology, brand, and customer experience technology is critical to closing gaps and delivering more valuable products.


Retailers need to invest in simplified data management solutions that support promotional efforts and ensure the success of the marketing strategy. By centralizing and harmonizing data sources, ensuring data quality and data transformation processes, retailers can create high quality targeted and personalized promotions that drive sales and customer engagement for any scenario, channel, and format. ARiSTiD’s OmniPublish platform centralizes and harmonizes all the data and information with robust laser accuracy.


This website uses cookies You can enable/disable cookies at any time. To enable you to benefit from the services offered by the site, to optimise its use by improving its content and ergonomics, the site uses cookies.You can accept cookies and similar technologies by clicking “Change your settings”. We and our partners process some of your personal data (electronic identifiers, etc.) to generate statistics, improve customer knowledge and provide you services, offers and adverts, including from third-party partners, that are tailored to your interests, on the web or directly (email, text, etc.). Click on the “Accept” button to accept these cookies or on “Change your settings” for more details and/or refuse all or some of these elements. You can return to your choices at any time using the “cookies” link at the bottom of the page on this website. Privacy and Cookies Policy


Cookie management

To enable you to benefit from the services offered by the site, to optimise its use by improving its content and ergonomics, the site uses cookies.

Functional cookies (not configurable)

These cookies are essential to the proper functioning of the site and are strictly necessary to provide a service that you have expressly requested.

Statistical cookies

Statistical cookies (or audience measurement cookies) help us to understand how users interact with the Site, to understand the use and performance of the Site, to establish statistics and volumes of visits and use of various elements in order to improve the interest and ergonomics of our services. To find out more, you can consult our "Privacy and cookies" section.