ALCMÉON X ARISTID COMBINE THEIR TECHNOLOGIES TO OFFER RETAILERS AN ALTERNATIVE TO THE DISTRIBUTION OF FLYERS/CATALOGUES IN MAILBOXES.
ARISTID and ALCMEON had an important workshop at Station F the 12th October.
At a time when digital promotion is at the heart of the traffic challenges for brands, the connection between these two « Retail Tech » players offers an effective solution for distributing commercial offers on a large scale, on the Apps preferred by Shoppers.
As of Fall 2022, the omnipotence of the delivered paper flyer/catalogue is being shaken up.
It is more precisely the physical distribution of this advertising medium, the principal marketing “star” of supermarkets or any retailer, and whose results in terms of competitiveness are undeniable, is threatened by three trends:
– The OUI PUB legislation, resulting from climate laws, launched as a test last month in 11 large cities. It imposes an “opt-in” in the form of a sticker affixed to the mailbox to authorize receipt of the catalogue intended to limit waste. What is OUI PUB?
– Global increases in paper prices, threatening the profitability of the medium.
– The low attraction of new generations of Shoppers for paper mail and letterboxes v/s their time spent on new digital platforms.
It is therefore urgent to find alternative solutions to distribute this still very effective medium, which alone still creates 9% of additional traffic in stores1. The economic stakes are enormous for the sales activities of the retailers concerned.
WHAT IS BETTER THAN USING THE CONSUMERS’ FAVORITE APPS TO REPLACE THE MAILBOX? THIS IS THE CHALLENGE THE TWO « RETAIL TECH » PLATFORMS ALCMEON AND ARISTID HAVE SET-UP.
Upstream, ARISTID collects all the promotional data, organizes it and formats it to make it attractive to consumers. These automated operations make it possible to generate a very large number of offers, to adapt them locally, and to render them in the right format for each medium.
On the other hand, Alcméon technology makes it possible to attract customers “en masse” (at scale) via click-to-messaging ads, links, or QR codes, and then regularly send them their promotional catalogues via their favorite messaging apps: WhatsApp, Facebook Messenger, Instagram Direct etc.
ALCMÉON is already connected and fed by ARISTID to industrial distribute the digitalized commercial offers of their common clients on the various messaging apps and platforms preferred by Shoppers.