The 2.0 Guide to Catalog Digitalization by Alliance Digitale

 Alliance Digitale invited digital marketing professionals to a “Drive to Store” morning event on Thursday, September 25, 2025, in Paris.

This event underscores the importance of uniting industry forces to accelerate the transition towards more effective local communication that adapts to new consumer behaviors.

Since 2024, ARISTID has been contributing its expertise to Alliance Digitale as a member of the Drive to Store committee. We are actively involved in the catalog digitalization task force, working to advance industry practices.

An Overview of the Paper-to-Digital Transition

Historically focused on paper (flyers, ISA, leaflets…), catalogs have always had an essential function: making offers visible, inspiring customers, and generating in-store traffic. However, due to digitalization and environmental constraints, they are undergoing a significant transformation.

This guide provides a comprehensive overview of the transition from paper catalogs to their digital versions. It highlights concrete practices and feedback to help retailers move from traditional formats to more interactive, personalized, and measurable solutions. By leveraging use cases and best practices, it equips distributors with key insights to better engage their customers while optimizing the performance of their promotional campaigns, both in-store and online.

The Catalog Digitalization Guide

This guide highlights what we have long advocated: the end of the “one-size-fits-all catalog” in favor of a redesigned digital tool capable of delivering rich, measurable experiences that address environmental challenges. This is the vision we champion every day alongside our clients and partners.

The transformation of promotional catalogs represents a major milestone for retail. Together with Alliance Digitale and its partners, ARISTID remains actively committed to evolving industry practices and supporting retailers through this sustainable transition.

During this Alliance Digitale event, retailers, experts, and service providers gathered for a morning dedicated to the challenges of local and digital communication.

Highlights included:

• Presentation of the 2025 Drive-to-Store Barometer

• Launch of the Catalog Digitalization Guide 2.0

• Spotlight on the Multilocal Advertising Framework

• Introduction of the Drive-to-Story Measurement Guide V2

This was a valuable event rich in discussions and insights, confirming the importance of high-performing multilocal communication that is data-driven and consumer-focused.

The event showcased the committee’s work around three major themes: catalog digitalization, to leverage digital tools and rethink product catalog creation and distribution; Drive-to-Store measurement, to identify metrics and solutions for evaluating campaign impact on store traffic; and multilocal advertising, to adapt advertising strategies to specific regional characteristics and local consumer expectations.

ARISTID is proud to have contributed to this project alongside Alliance Digitale. As an active player in local promotion digitalization for several years, we support retailers through our expertise and our Brand&Shop platform, which enables promotional communication to be more effective, responsible, and aligned with consumer expectations.