ARISTID and DEEPREACH announce a partnership. The alliance promises retailers a seamless transition from traditional paper flyers to digital advertising, significantly enhancing the visibility of local promotions.
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ARISTID and DeepReach, the local digital advertising platform, announce the connection of their technologies. This technological alliance will help retailers make the transition to digital catalogs, in response to the reduction in paper flyers. The partnership will see the integration of DeepReach’s platform with ARISTID’s Brand&Shop platform, creating a complete local promotional communication solution for point-of-sale networks.
With ARISTID, we combine our technological strengths to offer an integrated solution that optimizes online visibility of stores, offsetting the reduction of paper flyers.
Jean Pierre Remy, CEO DeepReach
Today, the platform allows shop networks to produce their entire local communication plan based on promotional data and the national action plan, while customising offers when local adaptation is required.
By partnering with DeepReach, we are taking a decisive step in improving our offer, making local digital advertising more accessible and effective for our retail clients.
Rodolphe Bonnasse, CEO ARISTID
Retailers already using Brand&Shop will have the opportunity to order a local digital campaign as easily as a paper catalogue, continuing to effectively promote their offers to local audiences.
Store networks can activate traditional channels (catalogs, point-of-sale displays) and digital channels (Google, Meta, etc.) very easily and autonomously from a single point.
With DeepReach’s integration, stores can now directly order, create and operate search ads, display ads, audio and video ads, on social networks through the main advertising platforms in the market (Google, Meta, etc.).
This innovation promises efficient management of digital campaigns by optimizing the geographic area of distribution, budget, media mix, and content of announcements for each store.
For each store, a single access point for ordering a digital campaign dedicated to a particular promotional product, with different levels of investment, without having to know anything about Google Ads, Facebook, Instagram or other advertising networks. Everything is optimized by DeepReach to find the best performance for the chosen distribution zone.
Integration of “offer” data centralized by ARISTID (zone, product, promo) into the DeepReach platform to personalize each advertisement.
Promotional visuals are automatically generated in all necessary formats, respecting the codes of the brand and the current promotional campaign.
On the upcoming 28th and 29th of November, at the DeepReach booth G43.
