French Retail Tech expert, ARISTID embeds Belgian creative tech software by CHILI publish.
This partnership will enable shared retail clients to handle the in-house personalization and distribution of large-scale offers across multiple print and digital channels.
The long-term cooperation between both platforms resulted in ongoing R&D efforts to close this integration deal successfully. As of April 2022, all CHILI publish features are available to all ARISTID clients.
ARISTID, THE OFFER MESSAGING & DATA PLATFORM FOR RETAILERS.
ARISTID’s platform is allows all users to digitize and structure all the information related to the marketing and commercial communications of large retail chains (name, characteristics, price, product images and promotional mechanic offers associated…). This secure, harmonized and continuously enriched repository is essential for producing highly localized and personalized communication elements in near-real-time.
CHILI PUBLISHER, THE ONLINE CREATIVE AUTOMATION PLATFORM
CHILI publish, which has just raised €10 million , is a Creative Automation market leader. Its CHILI publisher Cloud platform allows brands to control brand guidelines at a corporate level, and gives access to remote stores to edit and create localized print and digital output with Smart Templates.
The combination of these two solutions allows brands to go all out on promotional communications. Each creative activity in the ARISTID tools can be repurposed locally and instantly reproduced in an infinite number of variations and formats.
Thanks to this integration, ARISTID provides its clients with the ability to publish and distribute all types of visual content across the marketing plan. The personalization of local offers empowers brands with such competitive advantages as responsiveness and proximity marketing and ties online with offline marketing using QR codes for example.
Centralizing, structuring, and unifying the retailers’ marketing data are key success factors for accelerating and securing the future readiness of today’s retailers. Campaign creativity must be combined with content automation to create both impact and consistency. This industrial vision of commercial marketing data is the only way to guarantee the quality of the brand’s message in a logic of growth and omnichannel distribution, leveraging automation so clients can scale campaign production easily.