Publié le 01/01/2018

40 innovations retail N°1

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Longtemps chasse gardée de l’industrie du luxe, l’expérience client est aujourd’hui la raison d’être de tout point de vente, la valeur de toute marque, le point de jugement de tout consommateur. Cette évolution est un véritable défi pour nombre de commerçants qui rebâtissent le fil de la relation client, et qui grâce au digital expliquent leur métier, renforcent leur positionnement et dévoilent leur savoir-faire…Il faut une nouvelle fois s’adapter ou mourir, et, à ce jeu les idées les plus folles peuvent devenir les standards de demain. Je vous invite dans ce livre à découvrir 40 commerces qui, à travers le monde, ont su brillamment faire face à ce challenge : innover pour réinventer leur expérience client.

J’ai eu le plaisir de les présenter lors de ma chronique hebdomadaire dans l’émission Innover pour le Commerce sur BFM Business. Pour prolonger l’expérience du papier « snapez » les pages et regardez-les en vidéo !

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